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Title:	耐久性消費品新品牌競爭性行銷策略選擇之實例研究 Competitive Marketing Decision Study for New Durable Consumer Product
Authors:	陳朝福 Chen, Shao-Fu
Contributors:	洪順慶 Horng, Shun-Ching 陳朝福 Chen, Shao-Fu
Keywords:	行銷管理行銷模擬決策支援系統蒙特卡羅模擬法新產品策略 Marketing management Marketing simulation Decision support system Monte Carlo Simulation
Date:	1992
Issue Date:	2016-05-02 13:23:45 (UTC+8)
Abstract:	本研究以過去類似研究的發展經驗為基礎，參照國內企業界的特殊決策環境及決策型態，並考量行銷問題的特質，建立一套整合性行銷系統模擬架構( 以蒙特卡羅模擬法為基本架構，以行銷系統模式為核心 )，協助決策者評估╱選擇新產品上市時之最適競爭性行銷策略，以提高新產品上市後的成功率。本研究從決策者立場的角度來建構整個架構，採用「互動式漸進法」讓決策者能共同參與模式之建構，並透過「結構式詢問法」輸入資料卷協助決策者在問題答覆的過程中，將系統行為的隱性心智模式轉化成顯性數理模式，使本模擬架構能成為實用的電腦輔助工具，縮短行銷科學與行銷實務的距離。本研究在國內行銷實務及學術界中尚屬較新的嚐試，
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Description:	碩士國立政治大學企業管理學系 G798546
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002004052
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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