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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/88962
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/88962


    Title: 國際品牌授權策略之研究
    International Brand Licensing Strategy
    Authors: 方亮淵
    Fang, Liang Yuan
    Contributors: 洪順慶
    Horng,Shun Ching
    方亮淵
    Fang,Liang Yuan
    Keywords: 品牌授權
    品牌策略
    授權策略
    brand licensing
    brand strategy
    licensing strategy
    Date: 1993
    Issue Date: 2016-04-29 16:41:27 (UTC+8)
    Abstract: 品牌授權策略為目前國內諸多企業採行的一種品牌發展策略,一般來說,
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    Description: 碩士
    國立政治大學
    企業管理學系
    G80355035
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002004078
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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