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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/88272
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/88272


    Title: 使用行銷研究系統之資訊對企業行銷決策制定過程之影響
    The Influence of Using the Information of Marketing Research System on Marketing Decision-making Process
    Authors: 巫嘉倫
    Wu, Chia Lun
    Contributors: 黃思明
    Hwang, Sy Ming
    巫嘉倫
    Wu, Chia Lun
    Keywords: 行銷研究系統
    行銷決策
    廣告決策
    廣告效果
    媒體決策
    Marketing Research System
    Marketing Decision
    Advertising Decision
    Date: 1994
    1993
    Issue Date: 2016-04-29 15:15:21 (UTC+8)
    Abstract:   近十年來,由於各類新式電子測試裝置的應用,而有新行銷研究系統之出現,此系統可不斷地監控市場,利用最即時的資料,從而使公司可進行以往所不能及的行銷活動及行銷決策。在多種新行銷研究系統中,single-source系統便是其中最具代表性的一種系統。
    Description: 碩士
    國立政治大學
    企業管理學系
    81355033
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002003654
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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