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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/88260
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/88260


    Title: 台灣自行車產業品牌化決策之研究
    Research in the evolution of the Taiwanese Bicycle Industry from Original Equipment Manufacturing(OEM) to Branded Manufacturing
    Authors: 劉秀美
    Liu, Hsiu Mei
    Contributors: 洪順慶
    Horng,Shun Ching
    劉秀美
    Liu,Hsiu Mei
    Keywords: 品牌化
    原廠委託製造
    自創品牌
    產品特性
    自行車產業
    產業發展
    Branding
    OEM
    Manufacturer brand
    Product characteristic
    bicycle industry
    Date: 1994
    1993
    Issue Date: 2016-04-29 15:14:56 (UTC+8)
    Abstract: 近年來, 台灣在經濟結構的巨幅轉型下,已喪失了原有比較優勢的國際
    Reference: 陳更生、林唐裕,OEM還是自創品牌?從海外設廠談我國中小企業最適品牌策略,台灣經濟研究月刊,民國78年2月,頁44-48
    中華民國機械工業年鑑,台灣經濟研究院,民國78-81年
    黃蕙娟,台灣企業自創品牌策略之研究,國立政治大學企業管理研究所未出版碩士論文,民79
    中華民國自創品牌協會與卓越文化事業股份有限公司合著,品牌行銷實戰,卓越叢書,民80年6月
    王泰允,國際合作實用,遠流出版社,民80
    自行車工業研究發展中心籌備處,自行車產業體質改善調查報告書,經濟部中小企業處,民國80年10月
    工業技術研究院機械工業研究所,主要國家自行車工業市場概況調查報告,民81
    曾瑞雪,自行車業概況,華銀月刊,民國81年2月,頁27-28
    何肇青,台灣自行車業轉型經營策略研究,國立中興大學企業管理研究所未出版碩士論文,民81
    李秋慧,台灣廠商國際化之品牌策略-產業條件與自創品牌知個案分析,國立台灣大學商學研究所未出版碩士論文,民81
    詹文良,從不同觀點分析自有品牌策略:經營導向、產業結構與交易成本,國立台灣大學商學研究所未出版碩士論文,民81
    陳春杏,政府在企業國際化之功能-以自創品牌為例,國立台灣大學商學研究所未出版碩士論文,民81
    李瑞穎,自創國際品牌競爭力之研究,國際大學企業管理研究所未出版碩士論文,民82
    方亮淵,國際品牌授權策略之研究,國立政治大學企業管理研究所未出版碩士論文,民82
    賴柏安,台灣自行車業運用行銷合作進入市場之研究,國立政治大學企業管理研究所未出版碩士論文,民82
    台灣經濟研究院編,自行車及其零組件業發展策略研究報告,經濟部工業局,民國82年6月
    1994會員名錄,台灣區自行車輸出業同業公會,民83


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    Description: 碩士
    國立政治大學
    企業管理學系
    81355020
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002003642
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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