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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/88257
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/88257


    Title: 後勤系統與資訊技術對流通業成員關係之影響
    The Effects of Logistics Management and Information Technology in Distribution Channel Relations
    Authors: 陳春龍
    Chen, Chun Lung
    Contributors: 洪順慶
    Hung, Shun Ching
    陳春龍
    Chen, Chun Lung
    Keywords: 後勤管理
    後勤系統
    資訊技術
    專業物流中心
    通路成員關係
    批發物流中心
    加值合夥關係
    Logistics Management
    Logistics System
    Information Technology
    Distribution Center
    Date: 1994
    1993
    Issue Date: 2016-04-29 15:14:48 (UTC+8)
    Abstract:   由於消費者的消費行為改變,以及行銷通路權力的轉移,為滿足顧客需求,物流中心提供後勤支援活動,獨立運作於行銷通路,而有通路變革的發生,影響最適化通路成員關係的發展。物流中心的貢獻,最終目標,是使行銷通路有能力獲得優於競爭者的持久性競爭優勢來源。
    Description: 碩士
    國立政治大學
    企業管理學系
    81355017
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002003639
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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