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政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 > Item 140.119/88224

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/88224

Title:	中小企業大陸市場進入模式之研究 A Research to The Entry Mode of Small Business into Chinese Market
Authors:	王淮 Sonny, Wang
Contributors:	陳隆麒黃慶堂 Chen, Lon Chi Huang, Chin Tang 王淮 Sonny, Wang
Keywords:	進入模式進入策略國際企業國際行銷大陸市場中小企業 Entry Mode Entry Strategy International Business International Marketing Chinese Market
Date:	1994 1993
Issue Date:	2016-04-29 15:09:38 (UTC+8)
Abstract:	根據我國經濟部投資審議委員會民國83年所做統計，從民國80年至民國83年2月止，我國企業赴大陸投資之家數經報備者計10,003件，金額達美金3,709,415仟元，平均每家投資額僅37萬美元。由此可見，台商赴大陸投資者多為中小企業。
Description:	碩士國立政治大學企業管理學系 80355042
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002003627
Data Type:	thesis
Appears in Collections:	[企業管理學系] 學位論文

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