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政大機構典藏 > 傳播學院 > 新聞學系 > 學位論文 > Item 140.119/88203

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/88203

Title:	報業通路的產業組織經濟分析 Industry Organization Analysis of Newspaper Distribution Channel
Authors:	平秀琳 Ping, Shiou Lin
Contributors:	臧國仁 Tsang, Kuo Jen 平秀琳 Ping, Shiou Lin
Keywords:	報業發行通路市場結構通路結構 Newspaper Distribution Channel Market Structure Channel Structure
Date:	1994
Issue Date:	2016-04-29 15:08:45 (UTC+8)
Abstract:	本研究旨在探討台灣地區報業的通路結構及影響通路結構的相關產業結構因素。本研究以產業經濟分析架構中有關市場結構與市場行為互動關係(Scherer, 1990)切入，探討報業市場結構變項對報業通路行為變項的影響。此外，本研究也借用通路政治經濟學派(Stern & Reve, 1980)，對於通路外部環境與通路內部環境互動的概念，探析市場結構影響通路結構的外部經濟因素。
Description:	碩士國立政治大學新聞學系 81451018
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002003411
Data Type:	thesis
Appears in Collections:	[新聞學系] 學位論文

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