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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/87812
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87812


    Title: 非營利機構市場導向之研究
    Market Orienation for Nonprofit Organizations
    Authors: 沈經洪
    Shen, Jing Hung
    Contributors: 洪順慶
    Horng, Shun Ching
    沈經洪
    Shen, Jing Hung
    Keywords: 非營利機構
    市場導向
    行銷
    Nonprofit Organization
    Market Orientation
    Marketing
    Date: 1994
    Issue Date: 2016-04-29 09:13:22 (UTC+8)
    Abstract:   自從解嚴之後,臺灣地區的非營利機構如雨後春筍般出現,隨著非營利事業的成長,非營利機構對社會的影響力日漸增加,但不可避免的,其所面臨的競爭壓力也與日俱增,在此情況下,如何有效地管理非營利機構已經成為一個重要的議題,本研究嘗試從行銷的角度為非營利機構的管理提出建言,研究者希望能夠為市場導向應用在非營利機構的合理性提出理論與實證的基礎,修改營利機構市場導向的架構,使之更適用於非營利機構。
    Description: 碩士
    國立政治大學
    企業管理學系
    G82355020
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002003239
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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