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政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 > Item 140.119/87806

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87806

Title:	企業贊助公益活動行為之研究 Research of Corporate Philanthropy Behavior
Authors:	楊炳韋 Yang, Pin Wei
Contributors:	謝耀龍 Hsieh,Yao Lung 楊炳韋 Yang, Pin Wei
Keywords:	社會責任贊助公共關係 Social Responsibility Philanthropy Public Relationship
Date:	1994
Issue Date:	2016-04-29 09:13:09 (UTC+8)
Abstract:	企業贊助公益活動的風氣日漸普遍，國內企業也將之視為一項重要的企業活動，企業贊助公益活動可自兩種觀點檢視：社會責任觀點和公共關係觀點，自此兩種觀點深入檢視國內企業之公益贊助行為，為本研究之動機，國內相關研究也頗為欠缺，可透過本研究作一補強。
Description:	碩士國立政治大學企業管理學系 G80355021
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002003233
Data Type:	thesis
Appears in Collections:	[企業管理學系] 學位論文

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