English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113656/144643 (79%)
Visitors : 51756032      Online Users : 535
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/87769
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87769


    Title: 從通路分析物流公司之策略定位
    Analysis the Stragetic Positioning of the Logistics & Distribution Corp. through marketing Channel
    Authors: 周政雄
    Chou, Cheng Hsiung
    Contributors: 洪順慶
    Hung, Shun Ching
    周政雄
    Chou, Cheng Hsiung
    Keywords: 策略定位
    行銷通路
    物流公司
    Positioning
    logistics
    distribution
    channel
    Date: 1994
    Issue Date: 2016-04-29 09:11:49 (UTC+8)
    Abstract:   物流成本實是產品價格的一部份,根據美國學術界的研究指出,1982年全美國的物流費用,佔其當年GNP的21%,也就是創造100元所得,即有21元是折耗在物流活動上。此外,從世界零售業態的變化趨勢:複雜而多樣化,銷售點密集而龐大,物流量也隨之激增。傳統廠商/產地直接運送或地區經銷商區域配送的方式,已無法滿足市場多樣化的需求。在物流配送方面,需一專業之機構進行整合商流、物流及資訊流,提供多樣少量的配送服務、縮短流通通路以降低商品成本與提高流通的效率。物流系統逐漸發展為一專業領域,物流公司乃因應而生。
    Description: 碩士
    國立政治大學
    企業管理學系
    80355017
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002003195
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

    Files in This Item:

    There are no files associated with this item.



    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback