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    題名: 以傳記式問卷甄選壽險推銷員之信度與效度研究
    The Reliability and Validity Research of Biographical Information Inventory with Life Insurance Salesmen.
    作者: 劉繼升
    Liu, Chi-Sheng
    貢獻者: 張裕隆
    Chang, Yue-Loong
    劉繼升
    Liu, Chi-Sheng
    關鍵詞: 傳記式問卷
    推銷員
    甄選
    信度
    壽險
    效度
    Biographical inventory
    Salesmen
    Selection
    Reliability
    Life insurance
    Validity
    日期: 1995
    上傳時間: 2016-04-28 15:18:14 (UTC+8)
    摘要: 本研究主要目的為發展一套有系統、適合用來甄選壽險推銷員的傳記式問卷，並進一步探討該問卷的信度以及其對於壽險推銷員表現的同時效度。
    Although biographical information have been shown to be valid predictorsin selection,they have rarely been used in Taiwan, especially in practical field. Toward this end, 713 life insurance salesmen were asked to fill in the biographical inventory to provide personal life history data and 7 easures of the salesmen`s performance (tenure,job level, earnings, the number of dealing, intent to leave, identification with the company, and job satisfaction)and 686 were valid. Totlally there are 101 items which can be divided to ten .dimensions in the inventory. The Cronbach alpha value is about .6 (N=686), and retest reliability is about .8 (N=31). Multiple regression analyses of the the factors scores against each of criterion easures of perfromance yield median correlation of .45 (N=268) for the Nouth Taiwan,and .44 (N=168) for the NorthTaiwan. Regression weights were nterpreted to explain the differentialimportance of the factors to the difference performance. The result of the study were interpreted as contributing to the enhanced understanding ofthe life history antecedents of salesmen`s performance.
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    描述: 碩士
    國立政治大學
    心理學系
    83752011
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002002589
    資料類型: thesis
    顯示於類別:[心理學系] 學位論文

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