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    Title: 中美日汽車品牌權益決定因素之研究
    The Study on The Determinant of Brand Equity for Taiwanese, American and Japanese cars
    Authors: 鄭漢彬
    Cheng, Han Bin
    Contributors: 洪順慶
    王又鵬

    鄭漢彬
    Cheng, Han Bin
    Keywords: 品牌權益
    汽車
    台灣
    美國
    日本
    Brand Equity
    Car
    Taiwanese
    American
    Japanese
    Date: 1995
    Issue Date: 2016-04-28 14:40:57 (UTC+8)
    Abstract:   1992年台灣正式成為GATT的觀察員,而工業局在1994年表示為因應加入GATT,小汽車的關稅要降低5%,另外要增加對包括日本等14國的汽車配額。面臨更多汽車品牌進入台灣市場,國內的汽車廠商面對更劇烈的競爭應如何提升本身的品牌權益?本研究主要是以消費者觀點來探討三種品牌車主認為那些決定因素對品牌權益有顯著的影響,以提供廠商做為提升品牌權益的參考依據。
    Description: 碩士
    國立政治大學
    企業管理學系
    82355037
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002002674
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

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