政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/87458
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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87458


    Title: 新建築產品的開發計劃以中高齡專用住宅為例
    The developing planning of the new construction product
    Authors: 楊偉成
    Yang, Wei-Cheng
    Contributors: 周文賢
    楊偉成
    Yang, Wei-Cheng
    Keywords: 新產品
    建築
    銀髮族
    Date: 1995
    Issue Date: 2016-04-28 14:40:44 (UTC+8)
    Abstract: 　　本研究從文獻探討整理有關建築營運、新產品開發程序與銀髮族購買行為等理論，發展出「中高齡專用住宅」的行銷計劃。新建築產品的發展核心機構是建設公司，從創意產生、篩選創意、測試產品概念，到興業計劃的提出，為新建築產品勾劃出發展藍圖。再加上開發過程中相關業者的配合，例如，建築師事務所的產品規劃、代銷業者的銷售計劃、建築經理公司的履約保證、營造公司的施工興建、室內設計公司的室內裝潢設計與服務管理公司的大樓管理，共同完成中高齡專用住宅的完整計劃。
    Description: 碩士
    國立政治大學
    企業管理學系
    83355002
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002002668
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

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