政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/87434
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113822/144841 (79%)
造訪人次 : 51780441      線上人數 : 579
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/87434


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/87434


    題名: 企業在網際網路上行銷活動之研究
    The Research on Companies` Marketing Activities on Internet
    作者: 張元琦
    Chang, Yuan-Chyi
    貢獻者: 王秉鈞
    Wang, Bing-Jyun
    張元琦
    Chang, Yuan-Chyi
    關鍵詞: 網際網路
    線上商務
    行銷組合
    Internet
    Online Business
    Marketing Mix
    日期: 1995
    上傳時間: 2016-04-28 14:39:50 (UTC+8)
    摘要: 編號:832851文章名稱:企業在網際網路上行銷活動之研究作稱:張元琦雜誌名稱:卷數:頁數起:頁數起:出版年:85出版月:06第一關鍵字:網際網路第二關鍵字:線上商務第三關鍵字:行銷組合body:本研究將有關於網路行銷的文獻加以彙整，比如說釐清行銷組合的概念，將其區分為價值形成，價值傳達，價值表示與價值實現的特性，進而與一般概念中的４Ｐ相結合．其次說明網際網路的發展狀況，應用服務情形，演進歷史及其上使用者互動間所遵循的網路文化，最後再針對通路的功能進行探討．再者，本研究在第三章中對網際網路與行銷間所產生的影響進行探討．首先依據目前網際網路上較具代表性或較常為人所應用的支援服務加以彙整與分類，其次分析未來資訊高速公路實現後其下的行銷環境與未來重大行銷發展的趨勢．在第四章中，本研究利用全球資訊網瀏覽器對網際網路上的站台收集資料並進行分析，最後針對分析結果得到結論與建議．（張元琦）
    參考文獻: 英文部分
    1. Bagozzi R. P. (1986) , Principles of Marketing Management` Chicago: Science Resaerch Associates, Inc..
    2. Bell` Martin L. (1979) , Marketing: Concepts and Strategy` Boston: Houghton Miff 1 in Company` 3rd ed..
    3. Boone L. E. and D. L. Kurtz ( 1989) , Comtemporary Market ing ,6th. ed. ` Florida: Rinehart and Winston, Inc` Chap 1.
    4. Benjamin R. and R. Wigand` " Electronic Markets and Virtual Value Chains on the Information Superhighway" , Sloan Management Review` Winter 1995 ` pp. 62-72.
    5. Borden N. H. (1964) ," The Concept of Marketing Mix" Journal of Advertising Research` June 1964 ` pp. 2-7.
    6. Busch P. S. and M. J. Houston (1985) , Marketing Strategic Foundations` I11inois : Richard D. Irwin, Inc` Chap 1.
    7. Carpenter` Gregory S. and Dona 1 d R. Lehmann` " AMode1 of Marketing Mix` Brand Switching and Competition" , Journal of Marketing Research, August 1985 ` pp. 318-329.
    8. Charles A. B. and J. D. Hlavacek (1984) `Managerial Marketing: The Ultimate Advantage` New Jersey: Managerial Marketing.
    9. Cronin M. 1. (1994) , Doing Business on the Internet: How the Electronic Highway is Transforming American Companies` Van Nostrand Reinhold.
    10. Eliashberg J. and G. L. Li 1 i en ( 1993) , Marketing , New York: North-Ho 11 and, Inc` Chap 15.
    11. Evans J. R. (1987) `Marketing` New York: Macmil1an Publishing Company , p. 31.
    12. Faberman ` Jay and Allan Tarlow (1982) ," Point of View: Price` The Forgotten Marketing Variable" ? Journal of Advertising Research ? Vol. 22 pp.49-51.
    13. Farah O. (1994)" Framework for NII Services" • available via WWW` http:\\\\dsys.ncsl.nist.gov/pub/sawg/niiframe.html.
    14. Hiroshi Ishii ? Minoru Kobayashi and Kazuho Arita ` " Interactive Design of Seamless Collaboration Media" Communications of ACM• August 1994 ? Vo 1. 37 ? No.8.
    15. Hughes Kevin (1993) ? Entering The WWW : A Guide to Cyberspace ? Honulu1u Community College.
    16. Kinnear T. C. and K. L. Bernhardt ( 1983) ? Principles of Marketing ? Illinois : Forsman and Company` Chap 2.
    17. Kotler P. (1994) ? Marketing Management: Analysis `Planning` Implementation and Control ? N. J : Prentice-Hall International, Inc ? 8th. ed..
    18. Leiner` Barry M. ` " International Technology" ? Communication of the ACM ` August 1994 ,Vol. 37• No.8` p. 32.
    19. Louis W. Stern and Adel I. El-Ansary (1995) ? Marketing Channels` Prentice-Hall, Inc.
    20. Magra th A. J. (1986) ? n When Marketing Services ? 4Ps are not enough" ,Bus i ness Horizons ? pp. 44-50.
    21. Markin R. (1982) `Marketing: Strategy and Management` New York: John Wiley &Sons Inc ? 2nd. ed. ` Chap l.
    22. Mason J. B. and H. F. Ezell (1987) ? Marketing: Principle and Strategy ? Texas: Business Publications, Inc` Chap2.
    23. McCarthy E. 1. (1987) ? Basic Marketing : A Manager i a 1 Approach, Illinois: Richard D. Irwin, Inc. ` Chap2.
    24. McCarthy E. 1. (1982) ? Essentials of Marketing` Illinois : Richard D. Irwin, Inc. ? Chap2.
    25. Mohr Jakki and John R. Nevin` " Communication Strategies in Marketing Channels : A Theoretical Perspective" ,Journal of Marketing` October 1990 `pp. 36-51。
    26. Normann R. and R. Ramirez`" From Value Chain to Value Constellation: Designing Interactive Strategy" `Harvard Business Review` July 1993 ` pp. 65-77.
    27. Schewe C. D. (1987) `Marketing: Principles and Strategies` New York: Random House, Inc..
    28. " The National Information Infrastructure: Agenda for Action", available via gopher: nii@ntia.doc.gov. ,1993.
    29. The Internet Group` " Deploying An Internet Publishing System For Your Company" `available via WWW` HTTP://WWW.TIG.COM/ibc/ ` 1994.
    30. The Internet Group` " Marketing on the Internet: A Innovative Approach to Global Profit and Revenue" `available via WWW ` HTTP://WWW.TIG.COM/ibc/ ` 1994.
    描述: 碩士
    國立政治大學
    企業管理學系
    83355028
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002002643
    資料類型: thesis
    顯示於類別:[企業管理學系] 學位論文

    文件中的檔案:

    沒有與此文件相關的檔案.



    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋