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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/87418
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/87418


    Title: 我國票券金融公司行銷策略之研究
    The Marketing Strategy of Finance Bills in Taiwan
    Authors: 江芳村
    Chiang, Fang-Tsun
    Contributors: 王志剛
    江芳村
    Chiang, Fang-Tsun
    Keywords: 票券
    短期票券
    票券市場
    貨幣市場
    行銷策略
    票券公司
    Finance bills
    Marketing strategy
    Marketing
    Date: 1995
    Issue Date: 2016-04-28 14:39:14 (UTC+8)
    Abstract:   民國八十四年,我國寡佔近二十年的票券市場終於開放,一時之間,財團紛紛成立票券金融公司,面對激烈競爭的市場,票券業者如何因應由賣方市場轉變成買方市場的競爭方式?本研究的動機為將行銷觀念運用於票券業的競爭策略,使其洞悉變遷環境中的機會與威脅,並配合自身條件以提供適當商品與服務予適當客戶。
    Description: 碩士
    國立政治大學
    企業管理學系
    81355014
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002002627
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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