政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/86940

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政大典藏 > College of Commerce > Department of Business Administation > Theses > Item 140.119/86940

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/86940

Title:	資訊產品之行銷通路研究
Authors:	沈文禎
Contributors:	黃思明沈文禎
Keywords:	資訊產品行銷通路
Date:	1996
Issue Date:	2016-04-28 09:01:12 (UTC+8)
Abstract:	資訊產品產業，是以資料、資訊或知識為基礎的產品，透過電子型態或是以列印出的形式提供資訊，並提供外部市場使用。在業界經常被稱資料庫產業，平常所稱之資訊產品為期刊論文、報紙新聞、行銷資訊及信用資訊產品，亦即能提供商情資訊(buSiness intlligent)之產品。
Description:	碩士國立政治大學企業管理學系 84355057
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002002276
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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