政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/86918

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政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 > Item 140.119/86918

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Title:	高科技企業品牌策略之研究--宏碁電腦個案分析
Authors:	湯嘉祥 Tang, Jia-Xiang
Contributors:	洪順慶 Hong, Shun-Qing 湯嘉祥 Tang, Jia-Xiang
Keywords:	高科技產業品牌策略品牌管理宏碁電腦自創品牌產品品牌消費品品牌策略企業管理管理 High-tech industry Brand strategy Brand management Acer Creating global brand Products branding Consumer brand strategy Business-Administration Mangement
Date:	1997
Issue Date:	2016-04-28 09:00:22 (UTC+8)
Abstract:	高科技產業已經成為台灣極為重要的產業，而代工業務始終在台灣高科技產業佔有重要的角色。台灣未來產業要升級、並發展成為科技大國，除了要注重研發能力，更需要加強行銷能力，尤其是品牌的經營。 High-tech industry is the important industry in Taiwan. However, in order to become the "Technology Island", not only should we improve the ability of R&D, but also the ability of marketing, especially branding.
Description:	碩士國立政治大學企業管理學系 85355053
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002002174
Data Type:	thesis
Appears in Collections:	[企業管理學系] 學位論文

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