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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/86544
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/86544


    Title: 服務業關係行銷之研究
    Authors: 王立仲
    Contributors: 洪順慶
    王立仲
    Keywords: 服務品質
    服務業
    關係行銷
    Service quality
    Service industry
    Date: 1997
    Issue Date: 2016-04-27 14:02:52 (UTC+8)
    Abstract: 近年來,由於學界與實務界發現開發新客戶之成本約為維持舊客戶之五倍,故當關係行銷之理念由Berry在1983年提出後,關係行銷就廣為學界與實務界所研究。但是因為關係行銷之做法與傳統行銷之做法有許多的不同,故若實務界在實施關係行銷時未針對關係行銷之特性與做法而在服務體系上進行適當的調整,將使得關係行銷無法如達到預期之成效。
    Description: 碩士
    國立政治大學
    企業管理學系
    85355028
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002002036
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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