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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/86448


    Title: 企業生命週期與進入模式關聯性之研究
    The research of connection between business life cycle and entry mode
    Authors: 簡吉龍
    Chein, Allan
    Contributors: 于卓民
    簡吉龍
    Chein, Allan
    Keywords: 企業生命週期
    進入模式
    地主國環境因素
    羅吉斯迴歸
    國際化
    組織階段
    Business life cycle
    Entry mode
    Host country environment
    Logistic
    Internationalization
    Organization life cycle
    Date: 1997
    Issue Date: 2016-04-27 11:22:11 (UTC+8)
    Abstract: 『國際化』對於台灣企業而言,已是必然的趨勢。因此,如何成功地進入國外市場?可以說是目前台灣企業最重要的課題。而對一個想要進入國外市場的企業而言,除了選擇所要進入的國家外,更重要的是『進入模式』的決定。一個適當的進入模式對於企業往後的國際營運影響深遠,不僅直接影響到該市場的成敗,對於企業的其他市場亦具有間接的效應。因為在全球整合性的競爭下,市場間的競爭關連性上升,一個市場的成敗往往是在另一個市場上優、劣勢的來源。
      Internationalization is the developmental trend of Taiwan business. The choice of the entry mode for foreign markets play a vital role in global competition.According to other literatures, we find that the factors effect this choice can devide into two part: internal and external factors. And the business life cycle express the internal ones. According to these reasons,our research has the following porpose:
    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    85351010
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002001900
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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