政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/86375

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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/86375

Title:	國際行銷通路研究--以高科技產業為例 The study of international marketing channels--A case study on Hi-Tech industry
Authors:	鍾仁宏 Chung, Jen-Hung
Contributors:	翁景民樓永堅鍾仁宏 Chung, Jen-Hung
Keywords:	國際行銷通路國際進入模式通路結構通路管理 International marketing channels Entry mode Channel structures Channel management
Date:	1997
Issue Date:	2016-04-27 11:19:14 (UTC+8)
Abstract:	臺灣地區蘊藏的天然資源不多，對外銷的倚賴度偏高；而國際化過程中，密切掌握顧客的需要，做好價值單元的管理，是企業得以成功的關鍵；而就近年來宏基、統一等企業購併歐美公司的案例來看，通路往往是企業最主要的考量；行銷通路是生產者與消費者之間主要連結的管道，而這种管道的建立通常必須花費相當多的時間與資本，是其他競爭對手不易模仿者，可形成企業的競爭優勢。本研究嘗試以內外部環境因素、通路管理、通路績效對國際行銷通路進行探討，希望能達成以下目的： For lack of Natural Resoure in Taiwan, the dependency of exporting is much higher; It is the key successful factor that a copany keep the needs of customers and execute value-chain management well in the process of internationalization; It is channel why some well-known companies, such as Acer Group, President Group etc., merged foreign companies; Marketing channels is the way to connect producers and customers, difficult to build, costing and time-consuming, theefore, it can become the competitive advantage. In the research, internal and external environment factors, channel structure, channel management, channel performance will be discussed. The major objects includes:
Description:	碩士國立政治大學企業管理學系 85355038
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002002032
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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