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    政大機構典藏 > 傳播學院 > 廣告學系 > 學位論文 >  Item 140.119/86242
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/86242


    Title: 台灣職業棒球消費行為研究
    Authors: 劉美稚
    Liu, Mei-Chih
    Contributors: 祝鳳岡
    劉美稚
    Liu, Mei-Chih
    Keywords: 生活型態
    動機理論
    消費行為
    職業棒球
    Lifestyle
    Consumer behavior
    Motivation theory
    Baseball
    Date: 1998
    Issue Date: 2016-04-27 11:14:05 (UTC+8)
    Abstract: 本研究之研究目的如下:
    Reference: 參考文獻:
    中文部份
    1. 王之弘 職業棒球市場區隔化與消費者行為研究 台中:東海大學企業管理研究所碩士論文 民80
    2. 易善佑 台北地區居民觀賞職業籃球比賽市場之區隔化研究 台北:東吳大學企業管理研究所碩士論文 民84
    3. 林千源 兄弟象職業棒球隊消費者行為之研究 台北:國立台灣師範大學體育研究所碩士論文 民84
    4. 林其琛 大學生之生活型態與職業棒球市場區隔之研究 台北:國立體育學院體育研究所碩士論文 民81
    5. 高正源 日本棒球發展史 台北:聯經 民83
    6. 陸永強 美國職棒葵花寶典 台北:野球人出版有限公司 民85
    7. 張聰明 國內職棒、職籃市場中大專生之購買動機、潛在性需求與生活型態之探討-以台北、台中及台南地區為例 台南:國立成功大學工業管理研究所 民85
    8. 黃仲凌 職業棒球現場觀眾觀賞行為之研究-休閒滿意模式之驗證 台北:國立體育學院體育研究所碩士論文 民85
    9. 賴山水 賴山水話職棒 台北:懋聯文化基金 民81
    10. 謝智謀 職業棒球觀賞行為之研究 台北:國立體育學院體育研究所碩士論文 民80
    11. 鍾志強 職業棒球球迷俱樂部消費者行為之研究 台北:國立體育學院體育研究所碩士論文 民81
    英文部份
    1. Comas , Stephen , C. (1982) “Life Style and Consumption Pattern” , Journal of Consumer Research , Vol. 8 (March) , pp.453-455
    2. Demby , Emanuel (1974) “Psychographics and From Whence It Came” , in Wells , William D. , (ed.) , Life Style and Psychographics (Chicago : AMA) , pp.3-30
    3. Eillman , D. ,Bryant, H., and Sapolsky , B. S. (1979) , “The Enjoyment of Watching Sport Contests” , in Goldtein J.(ed) , Sport , Game and Play , N. J. :L. Elbraum Assoc. , pp297-335
    4. Engel James F., Roger D. Blackwell , Paul W. Miniard (1990), Consumer Behavior 6th , Orlando:Dryden
    5. Hodock , Calvin (1974) “Use of Psychographics in Analysis of Channels of Distribution” , in Wells , William D. , (ed.) , Life Style and Psychographics (Chicago : AMA) , pp.203-222
    6. Hustad , Thomas P. and Pessemier , Edgar A. (1974). “the Development and Application of Psychographics Life Style and Associated Activity and Attitude Measures” , in Wells , William D. , (ed.) , Life Style and Psychographics (Chicago : AMA) , pp.36-54
    7. Mowen John C. , Michael Minor (1998), Consumer Behavior 5th , New Jersey: Prentice-Hall Inc.
    8. Maslow A.H.(1970), Motivation and Personality 2nd ed., New York: Harper & Row
    9. Plummer , Joseph T. (1974). “The Concept and Application of Life Style Segmentation” , Journal of Marketing , Vol.38(Jan)
    10. Plummer , Joseph T. (1974). “Application of Life Style Research to the Creation of Advertising Campaigns” , in Wells , William D. , (ed.) , Life Style and Psychographics (Chicago : AMA) , pp.167-170
    11. Shamir , Boas and Ruskin , Hillel (1984) “Sport Participation vs. Sport Spectatorship : Two Modes of Leisure Behavior” , Journal of Liesure Research , Vol. 16 No.1 , pp.9-21
    12. Shapiro Stewart , Deborah J. Macinnis and Susan E. Heckler (1997), “The Effects of Incidental Ad Exposure on the Formation of Consideration Sets”, Journal of Consumer Research , Vol.24, pp.94-104
    13. Tigert , Douglas J. (1974) “Life Style Analysis As a Basis For Media Selection “, in Wells , William D. , (ed.) , Life Style and Psychographics (Chicago : AMA) , pp.173-201
    14. Wind , Yoram and Green , Paul E. (1974) , Some Conceptual , Measurement , and Analytical Problems in Life Style Research
    15. Wells , William D.(1974) “Life Style and Psychographics : Definition , Uses and Problems”, in Wells , William D. , (ed.) , Life Style and Psychographics (Chicago : AMA) , pp.74-76
    網站
    1. http://www.cpbl.com.tw
    2. http://www.naluwan.com.tw
    Description: 碩士
    國立政治大學
    廣告學系
    86452007
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002001665
    Data Type: thesis
    Appears in Collections:[廣告學系] 學位論文

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