| Reference: | 、中文部分
1. …. ,(民87)，個人電腦產業專論，拓撲科技公司
2. 吳思華(民85)，策略九說–策略思考的本質，麥田出版社
3. 趙國仁、蘇雅惠、李慶長合著(民85)，「Internet系統分析架構」，1996中華民國科技管理研討會論文集，頁A2-1–A2-9
4. 趙國仁(民85)，「Internet系統產品的產業競爭策略」，1996中華民國科技管理研討會論文集，頁A3-1–A3-14
5. 徐玉娟著，(民87)，以技術系統觀點看全球電腦工業之發展
6. 資策會(民87)，個人電腦與關鍵零組件發展趨勢分析﹐資策會
7. Andy S. Grove著，王平原譯(民85)，10倍速時代，大塊文化公司
8. Don Peppers & Martha Rogers著，謝晶瑩譯(民84)，1：1行銷，時報出版
9. Geoffrey A. Moore著，陳正平譯(民85)，龍捲風暴，麥田出版
10. Joel P. Kanter著，李佩蘭譯(民87)，認識簡終端主從架構，松崗圖書資料有限公司
11. John Hagel Ⅲ & Arthur G. Armstrong著，朱道凱譯(民87)，網路商機，臉譜出版社
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二、英文部分
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5. Bradley T. Gale(1994),Managing Customer Value–Creating Quality and Service That Customers Can See, Free Press
6. David Kirkpatrick, “Houston, We have some problems”, Fortune, June 23, 1997
7. Dominique Jolly,“Electronic Networks As a Competitive Weapon：The use of the Internet for commercial purpose”7th International Forum on Technology Management, 1997 November
8. Don Peppers & Martha Rogers(1997), Enterprise One to One：Tools for competing in the interactive age, Currency Doubleday
9. Gilbert A. Churchill, JR & J. Paul Peter(1998), Marketing：Creating Value for Customers 2nd edition, Mc Graw Hill
10. Howard Rheingold(1993), The Virtual Community : Homesteading on the Electronic Frontier, Addison-Wesley
11. John Barabino, Note on Marketing and World Wide Web, Harvard Business School, 1998
12. James C. Anderson & James A. Narus,“Business Marketing：Understand what customers value”, Harvard Business Review, November-December 1998, pp53-65
13. Jeff Papows(1998), Enterprise.com：Market leadership in the information age, Perseus Books
14. Jim Sterne(1996), Customer Service on the Internet：Building relationships increasing loyalty and staying competitive, John Wiley & Sons, Inc.
15. Joan Margretta,“The Power of Virtual Integration：An interview with Dell Computer’s Michael Dell”, Harvard Business Review, March-April 1998, pp73-84
16. Michael E. Porter(1985), Competitive Advantage：Creating and sustaining superior performance, Macmillian, Inc.
17. Nelson D. Schwartz, “The Tech Boon Will Keep On Rocking”, Fortune, February 15, 1999, pp29-38
18. Normann Richard & Ramirez Rafael, “From Value Chain to Value：Designing interactive strategy”, Harvard Business Review, July/Aug 1993, pp.65-77
19. Normann Richard & Ramirez Rafael(1994), Designing Interactive Strategy：From value chain to value constellation, Wiley
20. Philip Weinzimer(1998), Getting It Right!：Creating customer value for market leadership, John Wiley & Sons, Inc.
21. Patricia B. Seybold(1998), Customers.com–How to Create a Profitable Business Strategy for the Internet, Century Business Books
22. Ravi Kalakota & Andrew B. Whinston(1997),“Electronic Commerce：A Manager’s Guide”,Addison Wesley Longman,
23. Robert A. Peterson & Sridhar Balasubramanian & Bart J. Bronnenberg,“Exploring the Implications of the Internet for Consumer Marketing”, Journal of the Academy of Marketing Science, Fall 1997, pp.329-346
24. Roger J. Best(1997), Market-Based Management：Strategies for growing customer value and profitability, Prentice-Hall International, Inc.
25. Schwartz Evan I.(1997),Webonomics：My Nine Essential Principles for Growing Your Business on the World Wide Web, Broadway Books
Stephen C. Broydrick(1996), The 7 Universal Laws of Customer Value：How to win Customers & influence markets, Irwin |
