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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/85843


    Title: 態度、群體規範、知覺行為控制對購買意圖的影響：阿根廷、美國與台灣的跨文化研究
    The effects of Attitude, Subjective Norm, and Perceived Behavioral Control on Consumer`s Purchasing Intention: Cross-Cultural analysis between Argentina, USA, and Taiwan.
    Authors: 葉俊麟
    Yeh, Chuen Lin
    Contributors: 邱志聖
    Chiou, Jyn Shen
    葉俊麟
    Yeh, Chuen Lin
    Keywords: 阿根廷
    計劃行為理論
    跨文化
    Date: 1998
    Issue Date: 2016-04-20 17:16:08 (UTC+8)
    Abstract: 　　消費者在準備「購買」一件產品或服務時，他╱她的「購買意圖」除了受本身「對此購買行為的態度」所影響之外，「群體規範」以及「知覺行為控制」（Ajsen 1985,1991）亦是很重要的影響因素。當該消費者所屬的「群體」擁有很強的約束力時，他╱她在做消費決策時，往往必須考慮別人的想法。同樣的，當他╱她對該消費決策缺乏主控權時，他╱她本身對此購買行為的「態度」亦不能很精確的預測他╱她的「購買意圖」。不過本身的「態度」、「群體規範」、及「行為知覺控制」對「購買意圖」之影響，可能會因文化的不同而產生不同程度的影響。過去研究指出，以「個人主義」為導向的國家中（如美國），個人行為比較不受別人的影響；相反的，以「群體主義」為導向的國家中（如東方社會國家），人們的各種行為必須考慮這些行為所代表的社會意義，因此群體規範的影響會因文化的不同而有所不同。此外，當產品種類不同時，本身的「態度」、「群體規範」、及「知覺行為控制」對「購買意圖」之影響程度也會有所不同。
    Reference: 中文部分
    1. 田中洋，丸岡吉人，民國82年8月，新廣告心裡，蔡焜霖譯，出版，（台北：朝陽堂文化事業股份有限公司）
    2. 呂昌明，民國84年，大學生捐血行為的研究~計畫行為理論的應用。衛生教育論文集。8:1-19。
    3. 魏米秀、呂昌明，民國84年，某工專日間部吸煙男生之戒煙意圖、戒煙行為及影響因素之研究。衛生教育論文集。8:21-23。
    4. 林輔瑾，民國85年6月，專科學生從事規律運動意圖之研究~計畫行為理論之應用（碩士論文）。
    5. 康書華，民國86年6月，大學生對國家公園前往意願之研究-以理性行動和計畫性行為理論為應用，私立中國文化大學觀光事業研究所(碩士論文)。

    英文部分
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    3. Ajzen, I. & Driver, B. L. (1992). Applications of the theory of planned behavior to leisure choice. Journal of Leisure Research, 24, 207-224.
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    11. Brucks, M. (1985). The effects of product class knowledge on information search behavior. Journal of Consumer Research, 12, 1-16.
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    15. Fishbein, M. A. (1967). Reading in attitude theory and measurement. New York, NY: Wiley.
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    18. Henry Assal (1987). Consumer Behavior and Marketing Action, 3rd. ed. Boston Massachusetts: Kent Publishing Company, pp. 194-195.
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    20. J. Paul Peter and Jerry C. Olson (1987). Consumer Behavior: Marketing Strategy Perspectives, Homewood, Illinois: Richard D. Irwin Inc., pp. 200-206
    21. J. N. Sheth and J. A. Howard (1969). The Theory of Buyer Behavior, NY: John Wiley & Sons Inc, pp. 89-115.
    22. Jorekog. Karl G. & Sorbom, D. (1989). LISREL 7: A guide to the program and applications. Chicago, IL: SPSS Inc.
    23. Lee, C. & Green, R. T.(1991). Cross-cultural examination of the Fishbein behavioral Intention model. Journal of International Business Studies, 22, 289-305.
    24. Lennox, R. D. & Wolfe, R. N. (1984). Revition of the self-monitoring scale. Journal of Personality and Social Psychology, 46, 1349-1364.
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    26. Liska, A. E. (1984). A critical examination of the causal structure of the Fishbein/ Ajzen attitude behavioral model. Social Psychology Quarterly, 47, 61-74.
    27. Markus, H. R. & Kitayama, S.(1991). Culture and the self: Implication for cognition, emotion, and motivation. Psychological Review, 98, 224-253.
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    29. Ryan, M. J. (1982). Behavioral intention formation: The interdependency of attitudinal and social influence variables. Journal of Consumer Research, 9, 263-278.
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    網站資訊
    1. 世界台商商情網 http://www.wtce.net.tw
    2. 中華民國外交部全球資訊網.86年外交年鑑第三章第六項:我國與中南美地區國家關係 http://www.mofa.gov.tw
    3. 阿根廷世界新聞報 http://noticiamundial.hypermart.net
    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    86351029
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002001525
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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