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    题名: 多角化和國際化與企業經營績效關係之研究
    作者: 汪昱誠
    贡献者: 于卓民
    汪昱誠
    关键词: 多角化
    國際化
    企業經營績效
    報酬
    風險
    集團
    產業
    企業
    diversification
    internationalization
    global
    日期: 1998
    上传时间: 2016-04-20 17:15:29 (UTC+8)
    摘要: 過去臺灣企業從事進出口貿易，到現在進展至海外生產、OEM、開拓國際市場等企業營運活動，說明了臺灣企業不斷往海外發展。但臺灣企業也同時面對國內市場的開放，及日後將要加入的WTO的衝擊，顯示臺灣企業所面對國際上的競爭日趨激烈。臺灣市場規模有限，企業若要求持續成長並永續經營，必須將市場從臺灣往全球擴張，或者是開發新產品。而臺灣企業面對二十一世紀的到來，對於瞬息萬變的環境，採行國際化與多角化，是一種不可避免的趨勢。
    參考文獻: 一、 中文部份
    1. 中華徵信所，臺灣地區集團企業研究1998/1999，民國八十七年一月。
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    3. 林助育，臺灣地區集團企業多角化策略形成動機、分類模式與財務績效之實證研究，國立成功大學企業管理研究所未出版碩士論文，民國八十一年六月。
    4. 李家群，多角化與國際化策略配合對企業經營績效關係之研究－核心競爭力基礎觀點之實證，中原大學企業管理研究所未出版碩士論文，民國八十五年六月。
    5. 季永中，集團企業資源配置一致性的多角化策略與財務績效關係之研究，淡江大學國際貿易學系國際企業學碩士班未出版碩士論文，民國八十六年六月。
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    8. 張景溢，集團企業多角化策略型態對內部上市公司每股盈餘與股價報酬之影響，國立政治大學企業管理研究所未出版碩士論文，民國八十年六月。
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    10. 陳瑞煌，臺灣與日本集團企業核心競爭力與國際化策略選擇之探討，國立成功大學企業管理研究所未出版碩士論文，民國八十七年五月。
    11. 陳振昌，臺灣集團企業多角化策略與績效關聯之實證研究，國立中興大學企業管理研究所未出版碩士論文，民國八十三年六月。
    12. 陳豐琪，多角化策略型態對財務政策、財務績效之影響研究－以臺灣集團企業及其內部上市公司為例，淡江大學管理科學研究所未出版碩士論文，民國八十一年六月。
    13. 曹殿宏，國際多角化對企業經營績效影響之研究，國立政治大學國際貿易研究所未出版碩士論文，民國八十三年六月。
    14. 黃俊英、林震岩，SAS精析與實例，台北：華泰，民國八十六年五月。
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    16. 廖光將，臺灣地區集團企業多角化策略與績效關係之研究：投資組合理論之應用，國立成功大學企業管理研究所未出版碩士論文，民國八十五年六月。
    17. 劉全益，臺灣地區企業多角化與進入策略研究，國立成功大學企業管理研究所未出版碩士論文，民國八十一年五月。
    二、英文部份
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    45. Wrighy, Leonard, "Divisional Autonomy and Diversification", Unpublished doctoral dissertation, Harvard Business School, 1970.
    描述: 碩士
    國立政治大學
    國際經營與貿易學系
    86351007
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002001507
    数据类型: thesis
    显示于类别:[國際經營與貿易學系 ] 學位論文

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