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    题名: 報社組織知識儲存與分享之研究
    作者: 張文強
    Chang, Wen-chiang
    贡献者: 鍾蔚文
    Chung Wei-wen
    張文強
    Chang Wen-chiang
    关键词: 報業管理
    知識管理
    知識資產
    媒體管理
    media management
    knowledge management
    newspaper
    日期: 1998
    上传时间: 2016-04-20 14:23:05 (UTC+8)
    摘要: 本研究旨在討論報社知識管理問題，將報業管理焦點從傳統的有形資產管理，轉移到知識資產管理。知識是一種重組織資產，可做為報社長期競爭優勢來源，並提升新聞品質。而報社組織知識是以個別新聞工作者平日累積知識為基礎，知識管理工作則在轉換與整合這些個人知識，使其超越個人層次，讓報社其他成員使用。不過由於知識具有本質與型式上的差異，因此，本研究將知識區分為外顯程序性知識，與默識兩種，分別討論其管理方式，前者包含外顯程序性知識、路線情境知識、報社組織情境知識，後者則包含默識程序性知識與後設認知知識。
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