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    题名: 影響顧客關係管理應用類別與認知成效之模式建構
    作者: 高隆樺
    Kao, Lung-Hua
    贡献者: 管郁君
    Eugenia Huang
    高隆樺
    Kao, Lung-Hua
    关键词: 顧客關係管理
    應用類別
    認知成效
    日期: 2001
    上传时间: 2016-04-18 16:26:51 (UTC+8)
    摘要: 隨著市場競爭日益激烈，企業開始從「以產品為導向」轉為「以顧客為導向」，因為以產品為導向、大眾行銷的做法，已無法面對一個能提供多樣選擇的市場。而顧客關係管理(CRM，Customer Relationship Management)被認為能更有效地幫助行銷者，達成各項行銷活動，因此，成為企業當前關注之管理範疇。
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    3.安迅資訊系統公司，「整合企業經營策略與顧客關係管理」，企業電子化經理人報告，民國88年11月，頁20-25。
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    22.盧坤利，「台灣地區企業採用顧客關係管理系統之影響因素研究」，國立台灣大學商學研究所碩士論文，民國89年。
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    描述: 碩士
    國立政治大學
    資訊管理學系
    88356028
    資料來源: http://thesis.lib.nccu.edu.tw/record/#A2002001583
    数据类型: thesis
    显示于类别:[資訊管理學系] 學位論文

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