Reference: | 【中文部分】 1.林欲仁(民89),「資料倉儲應用實例之建置與系統效能分析之研究」,國立屏東科技大學資訊管理研究所未出版碩士論文。 2.林文修(民87),「Data mining探索(上)」,叡陽資訊經營決策論壇,第13期。 3.林文修(民87),「Data mining探索(下)」,叡陽資訊經營決策論壇,第14期。 4.陳一如、李弘斌(民88),「資料挖掘的運用-以決策樹方法分析保送甄試學生入學四技二專報到情形」,景文技術學院學報,10期,頁87-103。 5.劉欽宏(民80),「影響企業採用新科技關鍵因素之研究」,國立政治大學企業管理研究所未出版碩士論文。 6.鄭啟仲(民89),「企業導入資料倉儲之研究以銀行業為例」,國立中正大學資訊管理研究所未出版碩士論文。 7.林珊珊(民83),「影響企業資訊科技評估與引進策略之實證研究」,國立中山大學資訊管理研究所未出版碩士論文。 8.樓玉玲(民87),「以資料發掘技術分析政大通識課程」,國立政治大學資訊管理研究所未出版碩士論文。 9.叡揚金融事業部(民86),「金融業以資訊科技建立雙贏的顧客關係」,叡陽資訊經營決策論壇,第12期,http://www.gss.com.tw/。 【英文部分】 1.Anwar, T. M., Beck, H. W. & Navathe, S. B.(1992), " Knowledge Mining by Imprecise Querying:A Classification-Based Approach ", IEEE 8th International Conference on Data Engineering, Phoenix, Arizona, pp622-630. 2.A. Pieter & Z. Dolf (1996), " Data Mining ", Addison Wesley Longman. 3.Berry, M.J.A. & G. Linoff (1997), " Data Mining Technique for Marketing, Sale, And Customer Support ", New York: Wiley Computer. 4.Benjamin, Robert I & Eliot Levinson (1993), " A Framework for Managing IT-Enabled Change ", Sloan Management Review, Vol.34, No.4, summer, pp23-33. 5.Berson, Alex, Stephen Smith & Kurt Thearling (2000), " Building Data mining Applications for CRM ", New York: McGraw-Hill. 6.Brachman, Ronald J, Tom Khabaza, Willi Kloesgen, Gregory Piatetsky-Shapiro & Evangelos Simoudis (1996), " Mining Business Databases ", Communications of the ACM, New York, Vol. 39, No. 11, Nov., pp.42-48. 7.Peter Cabena (1998), " Discovering Data mining: from Concept to Implementation ", Upper Saddle River, N.J.: Prentice Hall. 8.H. Curt (1995), " The Devile`s in The Detail: Techniques, Tools, and Applications for Data Mining and Knowlegde Discovery-Part 1 ", Intelligent Software Strategies, Vol. 6,No. 9,pp. 3. 9.Paul Decker (1998)," Making a Difference with Data Mining ", Banking Strategies Chicago, Mar.-Apr., Vol.74, Iss.2, pp10-12. 10.Devlin, B. A. & Murphy, P. T. (1988). "An Architecture for a Business and Information System ", IBM Systems Journal, 27(1). 11.Robin Fairlie (1990), " The Marketing Person`s Guide to Database Marketing & Direct Mail ", UK: Bardon-Chinese Media Agency. 12.Fayyad, Usama M., G. Piatetsky-Shapiro, P. Smyth, & R. Uthurusamy (1996), " Advances in Knowledge Discovery and Data Mining ", AAAI/MIT Press. 13.Fayyad, Usama, Piatetsky-Shapiro Gregory & Padhraic Smyth (1996)," The KDD Process for Extracting Useful Knowledge from Volumes of Data ", Communications of the ACM, Vol.39, No.11 Nov., pp.27-34. 14.Frawley, Andrew & Kurt Thearling (1999), " Increasing Customer Value by Integrating Data Mining and Campaign Management Software ", Direct Marketin, Vol.61, No.10, pp. 49-53. 15.Frawley, W. J., G. Piatetsky-Shapiro & C. J. Matheus (1991), " Knowledge Discovery in Databases: an Overview in Knowledge Discovery in Databases " Cambridge, MA: AAAI/MIT, pp. 213-228. 16.F. Gallegos (1999), " Data Warehousing: a Strategic Approach ", Information Strategy: The Executive`s Journal, Vol. 16 Issue 1, 41-47. 17.Gray, P. & Watson, H. J. (1998 summer), " Present and Future Directions in Data Warehousing ", The DATA BASE for Advances in Information Systems, 29(3), pp. 83-90. 18.Norton Greenfeld (1996)," Data Mining", UNIX Review, Vol. 14, No. 5, pp.9-14. 19.Grupe, F. H. & Owrang, M. M.(1995), " Database Mining Discovery New Knowledge and Cooperative Advantage ", Information System Management, Vol. 12, No.4, pp26-31. 20.Hammer, Michael & James Champy (1993), " Reengineering the Corporation-A Manifesto for Business Revolution ", Nicholas Brealey Publishing Limited. 21.Hannan, T.H. & McDowell, J.M. (1984), " Market Concentration and the Diffusion of New Technology in The Banking Industry ", The Review of Economics and Satistics, Vol.66, No.4, pp.686-691. 22.Ho Ha, Sang & Chang Park (1998)," Application of Data Mining Tools to Hotel Data Mart on the Internet For Database Marketing ", Expert Systems with Applications, Vol.15, Sung, pp1-31. 23.J. V. D. Hoven (1998 Spring)," Data Warehousing: Bringing It All Together " Information Systems Management, spring, Vol. 15, Iss. 2,pp.92-95. 24.W. H. Inmon (1996), " Building the Data Warehouse ", QED Publishing Group. 25.P. M. Keen (1993), " Information Technology and the Management Difference: A Fusion Map ", IBM Systems Journal, 32, pp. 17-39. 26.Sean Kelly (1997), " Data Warehousing in Action ", New York: John Wiley & Sons 27.Kettinger, W. V. Grover, S. Guha, &. Segars, A.(1994), " Strategic Information Systems Revisited: Study in Sustainability and Performance ", MIS Quarterly, pp. 31-58. 28.R. Kimball (1996)," The Data Warehouse Toolkit ", John Wiley & Sons. 29.Kimberly, J. R. & Evanisko, M. J.(1981), " Organizational Innovation: The Influence of Individual, Organizational and Contextual Factors on Hospital Adoption of Technological and Administrative Innovations ", Academy of Management Journal, Vol.24.No.4, pp.689-713. 30.Donald C. Mann (1990)," How It`s Changing Your Business ", Bank Marketing, Aug., pp.30-34. 31.Gordon Linoff (1999)," Data Mining: The Intelligence Behind CRM ", Inform, Nov/Dec, pp18-24. 32.A. Murtaza (1998 Fall), " A Framework for Developing Enterprise Data Warehouses ", Information Systems Management, Boston; Vol. 15, Iss. 4. 33.Edward L. Nash (1993)," Database Marketing-The Ultimate Marketing Tool " New York: Mc Graw-Hill, Inc. 34.Peter R. Peacock (1998)," Data Mining in Marketing: Part 1 ", Marketing Management, Vol. 6, Iss.4, pp. 8-18. 35.Peter R. Peacock (1998)," Data Mining in Marketing: Part 2 ", Marketing Management, Vol. 7,Iss. 1,pp.14-25 36.Thomas Reinartz (1999), " Focusing Solutions for Data Mining: Analytical Studies and Experimental Results in Real-World Domains ", Berlin; New York, Springer. 37.Gary Saarenvirta (1998)," Data Mining to Improve Profitability ", CMA, Hamilton, Vol. 72, Iss. 2, Mar., pp.8-12. 38.Shaw, R. & M. Stone (1990), " Database Marketing: Strategy and Implementation ", New York: John Wiley and Sons. 39.Smyth, P. & Goodman, R.M.(1991),"Rule Induction Using Information Theory", Knowledge Discovery in Databases, California, AAAI/MIT Press, pp.159-176. 40.Scott L. Tillett (2000)," Banks Mine Customer Data ", Internet Week, Sep. 25, pp.45-48. 41.Yoon, J. P. and L. Kerschberg, (1993), " A Framework for Knowledge Discovery and Evolution in Database ", IEEE Transaction Knowledge and Data Engineering, December, pp973-979. |