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| Title: | 顧客利潤影響因素之實地實證研究－以某銀行法人授信戶為探討對象 |
| Authors: | 宋家瑜
Sung, Chia-Yu |
| Contributors: | 吳安妮
Ann Wu
宋家瑜
Sung, Chia-Yu |
| Keywords: | 顧客利潤分析
作業基礎成本制度
作業基礎管理 |
| Date: | 2001 |
| Issue Date: | 2016-04-15 16:11:18 (UTC+8) |
| Abstract: | 企業的使命係營利，而隨著全球性的激烈競爭及資訊科技的發展，企業發現，必須能辨識目標客戶、計算顧客價值，並將有限的資源投注於目標顧客上，透過與顧客直接溝通並提供客製化的產品，才能真正提升企業獲利。 |
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| Description: | 碩士
國立政治大學
會計學系 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#A2002001382 |
| Data Type: | thesis |
| Appears in Collections: | [會計學系] 學位論文
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