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    題名: 生活型態與購買涉入對品牌權益的影響研究－以電子字典為例
    作者: 林淑真
    貢獻者: 祝鳳岡
    林淑真
    關鍵詞: 品牌權益
    生活型態
    購買涉入
    電子字典
    日期: 2001
    上傳時間: 2016-04-15 16:02:25 (UTC+8)
    摘要: 本研究旨在採用顧客基礎的品牌權益量表，由消費者角度衡量不同品牌的品牌權益，探討不同生活型態與購買涉入程度，是否造成消費者對不同品牌間產生不同的品牌權益，以及人口統計變項是否對消費整衡量品牌權益造成影響。
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    描述: 碩士
    國立政治大學
    廣告學系
    資料來源: http://thesis.lib.nccu.edu.tw/record/#A2002001125
    資料類型: thesis
    顯示於類別:[廣告學系] 學位論文

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