政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/84470

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政大典藏 > College of Commerce > Department of Business Administation > Theses > Item 140.119/84470

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/84470

Title:	公司特性、地主國特性、標準化策略與國際行銷績效之關係研究
Authors:	吳長生
Contributors:	洪順慶郭崑謨吳長生
Date:	1998
Issue Date:	2016-04-14 13:59:54 (UTC+8)
Abstract:	在台灣邁向開發經濟體，自創品牌廠商漸多，企業國際化程度漸高的情況下，國際行銷策略的標準化(standardzation)或因地制宜/適應化(adaptation)，便成為學術研究與企業實務的重要課題之一。其次，企業的國際行銷績效會受到公司特性、地主國特性及其與國際行銷標準化策略之交互作用的影響。
Description:	博士國立政治大學企業管理學系
Source URI:	http://thesis.lib.nccu.edu.tw/record/#A2002000723
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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