政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/83302

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/83302

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政大典藏 > College of Commerce > Department of MIS > Theses > Item 140.119/83302

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/83302

Title:	中年族群成為網際網路使用者及消費者之潛力 Internet Commerce Potential of the Middle Aged Population in Taiwan
Authors:	侯雅茹 Helen Hou, Ya-Zoe
Contributors:	管郁君 Eugenia Huang 侯雅茹 Helen Hou, Ya-Zoe
Keywords:	中年族群之潛力使用者分群產品服務潛在市場動機及正面因素負面因素阻礙因素網際網路之成長 Middle-aged Internet potential user segmentation products and services promising Taiwan markets enablers deterrents prohibitors Internet growth
Date:	2000
Issue Date:	2016-03-31 15:43:18 (UTC+8)
Abstract:	The merging of business operations with computers and the Internet has largely transformed our way of life. In less than a decade, the Internet evolved from a primarily academic network into a highly sophisticated commercial marketing medium. It encompasses a variety of business and personal utilities and is accessible to a wide range of organizations and individuals. Statistics indicate phenomenal growth in the number of Internet users and consumers. In Taiwan, the government has embarked on a National Information Infrastructure project, in which the initial effort centered on the promotion of Internet use. Despite the recent explosion in Internet growth, little has been done to target the middle-aged group on the Web. In an effort to discover potential Internet users, Internet consumers, and new uses of the Net, this research focuses on middle-aged people in Taiwan and studies the results of different attitudes toward and behaviors on the Internet. This research profiles the population into three groups: non-Internet users, Internet users and Internet consumers and determines factors that enable or deter each group from either using or purchasing on the Internet. The study also projects potential and popular products and features that may boost electronic sales.
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Description:	碩士國立政治大學資訊管理學系 87356027
Source URI:	http://thesis.lib.nccu.edu.tw/record/#A2002002102
Data Type:	thesis
Appears in Collections:	[Department of MIS] Theses

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