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Geoffrey A. Moore:「龍捲風暴」,陳正平 譯,麥田出版,1986。
張紹勳,林美娟:SPSS For Windows統計分析—初等統計與高等統計(下冊),松崗出版社 1994。
Evan I. Schwartz:「Webonomics:一個新名詞背後的無限商機」,吳錦珍、洪毓瑛譯,台北市:天下遠見出版 1999。
資策會MIC市場調查研究報告-1999年 |