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政大機構典藏 > 傳播學院 > 新聞學系 > 學位論文 > Item 140.119/83064

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/83064

Title:	廣告創意－語文層面的探析
Authors:	趙曉南 Chiao, Hsiao-Nan
Contributors:	鍾蔚文趙曉南 Chiao, Hsiao-Nan
Keywords:	廣告創意廣告語文的創意機制概念空間概念轉移概念合併概念斷裂概念擴張概念衝突
Date:	2001
Issue Date:	2016-03-30 17:18:38 (UTC+8)
Abstract:	廣告創意究竟要怎麼研究呢？本文欲藉由分析廣告的語言文字層面，得到創意背後的運作機制。
Description:	碩士國立政治大學新聞學系
Source URI:	http://thesis.lib.nccu.edu.tw/record/#A2002002138
Data Type:	thesis
Appears in Collections:	[新聞學系] 學位論文

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213801.pdf	114Kb	Adobe PDF2	290	View/Open
213802.pdf	114Kb	Adobe PDF2	340	View/Open
213803.pdf	114Kb	Adobe PDF2	336	View/Open
213804.pdf	114Kb	Adobe PDF2	383	View/Open
213805.pdf	114Kb	Adobe PDF2	331	View/Open
213806.pdf	114Kb	Adobe PDF2	421	View/Open
213807.pdf	114Kb	Adobe PDF2	429	View/Open
213808.pdf	114Kb	Adobe PDF2	425	View/Open
213809.pdf	114Kb	Adobe PDF2	412	View/Open
213810.pdf	114Kb	Adobe PDF2	391	View/Open
213811.pdf	114Kb	Adobe PDF2	318	View/Open
213812.pdf	114Kb	Adobe PDF2	304	View/Open
213813.pdf	114Kb	Adobe PDF2	343	View/Open
213814.pdf	114Kb	Adobe PDF2	323	View/Open
213815.pdf	114Kb	Adobe PDF2	461	View/Open
213816.pdf	114Kb	Adobe PDF2	332	View/Open
213817.pdf	114Kb	Adobe PDF2	364	View/Open

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