政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/82641

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113648/144635 (79%)
Visitors : 51629550 Online Users : 495

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大典藏 > College of Commerce > Department of Business Administation > NSC Projects > Item 140.119/82641

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/82641

Title:	推動旅行業品牌化研究案
Authors:	曾德宜;邱志聖
Contributors:	服務創新頂尖研究中心
Keywords:	旅行業;品牌化;聯合經營
Date:	2011
Issue Date:	2016-03-15 15:59:30 (UTC+8)
Abstract:	因應目前國內旅行業綜合、甲種及乙種旅行社多達2,213 家，難免有良莠不齊之現象，且長期以來價格競爭激烈，小型旅行業之經營與競爭能力，與有品牌旅行社之落差逐步加大，形成旅行業管理上之隱憂。期藉由了解旅行業朝向品牌化經營模式之需求及建議，進而推動及輔導旅行業朝向品牌化及聯合經營商業模式發展，提升旅行業服務品質及整體競爭力。
Data Type:	report
Appears in Collections:	[Department of Business Administation] NSC Projects

Files in This Item:

File	Size	Format
RRPG100040087.pdf	7320Kb	Adobe PDF2	410	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...