政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/81509

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/81509

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文筆數/總筆數 : 113873/144892 (79%)
造訪人次 : 51915569 線上人數 : 514

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

搜尋範圍

查詢小技巧：

您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果

若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料

進階搜尋

主頁 ‧ 登入 ‧ 上傳 ‧ 說明 ‧ 關於政大典藏 ‧ 管理

到手機版

政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/81509

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/81509

題名:	將行動裝置運用在咖啡廳營運之商業計畫 “Mobile Application: Caffeinated” Business Plan
作者:	盧春麗 Siriyontakan, Thidarat
貢獻者:	吳文傑 Wu, Jack 盧春麗 Siriyontakan, Thidarat
關鍵詞:	行動裝置商業計畫 Mobile Application Business Plan
日期:	2016
上傳時間:	2016-03-01 10:36:23 (UTC+8)
摘要:	This is the business plan proposed by Caffeinated Co., Ltd., founded in Thailand by family Siriyontakan. The aim of this business plan is to elaborate on the idea of how to build up a business model around the passion of the co-founder, Miss Thidarat Siriyontakan, which are mobile application and coffee drinking. Although the coffee industry in Thailand is not as big as in the United States or Japan, but the trend is going stronger each day. Consumers do not only consider coffee as energy sources to keep them awake, but they start to enjoy more of its rich flavor and the experience that comes with coffee drinking. This group of people is willing to pay higher to have better or unique experience. Hence, we can see more and more coffee houses starting up around the city competing against each other or trying to survive against big chains like Starbuck’s coffee shop. The revenue margin of running a coffee shop is not as high as before as the competition is the market is getting higher, so our company is looking for an alternative business model to make profitable income in this industry. As more and more consumers are moving towards the online platform to receive services or purchase products, there are many opportunities still available to tap on. That is the reason why our company is looking forward to create a service platform that brings convenience to consumers through their mobile phones and connect the local businesses with those consumers. We will develop a mobile application to help promoting local coffee houses to those coffee drinkers all around Bangkok and eventually around the country.
參考文獻:	• Mobile Market Report, Office of the National Broadcasting and Telecommunications Commission, http://nbtc.go.th/wps/portal/NTC/Home • United Nations, World Population Prospects: The 2012 revision, http://esa.un.org/wpp/ • The World Bank, http://www.worldbank.org/ • Worldometers, World Population, http://www.worldometers.info/ • Millward Brown, Brand Strategy, www.millwardbrown.com • Nielsen, http://www.nielsen.com/ • eMarketer, Market Research, http://www.emarketer.com/ • Internet Live Stats, http://www.internetlivestats.com/ • Kasikorn Research Center, K-Business Analysis, www.kasikornresearch.com • Brand Buffet, Coffee Premium Thailand, as posted on December 12, 2013, http://www.brandbuffet.in.th/2013/12/coffee-premium-thailand/ • Fair Trade International, New Premium, Minimum Price and Trade Standards in Coffee, http://www.fairtrade.net/ • Zephoria, The Top 20 Valuable Facebook Statistics – Updated October 2014, https://zephoria.com/social-media/top-15-valuable-facebook-statistics/ • Tech in Asia, Thailand social media stats: 28 million on Facebook, 4.5 million on Twitter, 1.7 million on Instagram, https://www.techinasia.com/thailand-social-media-stats-28-million-facebook-45-million-twitter-17-million-instagram/ • Facebook, Ads for Apps, https://developers.facebook.com/docs/ads-for-apps • EIC\| Economic Intelligence Center, Café culture in Asian countries, Published in Bangkok Post/Asia Focus, 6 January 2014, http://www.bangkokpost.com/print/388172/ • Marketing Unwired, THAI COFFEE CHAIN WAKES SLEEPY DRIVERS WITH AN APP, http://marketingunwired.com/1910/thai-coffee-chain-wakes-sleepy-drivers-with-an-app/ • Statista, The Statistic Portal, http://www.statista.com/statistics/314998/thailand-total-coffee-consumption/ • The Revenue Department, Corporate Income Tax, http://www.rd.go.th/publish/6044.0.html • Adecco, Adecco Thailand Salary Guide (2015), http://www.adecco.co.th/ • Android Developers, App licensing, http://developer.android.com/google/play/licensing/index.html • Apple Inc., iOS Developer Program, https://developer.apple.com/programs/ios/ • Amazon, Amazon Web Services, http://aws.amazon.com/appstream/pricing/
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 99933045
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0999330451
資料類型:	thesis
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

文件中的檔案:

檔案	大小	格式	瀏覽次數
045101.pdf	1603Kb	Adobe PDF2	611	檢視/開啟

在政大典藏中所有的資料項目都受到原著作權保護.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - 回饋