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政大機構典藏 > 理學院 > 應用數學系 > 期刊論文 > Item 140.119/81315

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/81315

Title:	Fuzzy Evaluating Goal Oriented and Marketing Strategy in Community Colleges
Authors:	Wu, Berlin 吳柏林 Chang, Dian-Fu Lee, YuLan
Contributors:	應數系
Keywords:	Fuzzy Goal Oriented;Marketing Strategy;Community Colleges
Date:	2012-06
Issue Date:	2016-02-18 13:38:22 (UTC+8)
Abstract:	This study evaluates community colleges’ goal values and marketing strategies. Redefining the current community college vague goal, this work uses participant preference to investigate the college’s needs, future trends, and marketing strategies. The results show that vocational training has become the top ranking course in community colleges. Life skill is one of the most popular courses to meet students’ needs. Students expect to enhance vocational training in community colleges as part of their marketing strategy for future career development. It is suggested that design-related training with vocational values and special courses for life skills are important for community colleges to help students prepare for job expertise.
Relation:	International Journal of Innovative Management, Information & Production, 3(1), 13-24
Data Type:	article
Appears in Collections:	[應用數學系] 期刊論文

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