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    題名: 利用受限因子模型研究 智慧型手機使用者對於風險的行為意圖
    A constraint factor model to study the smartphone users` behavior toward risk.
    作者: 劉榕安
    貢獻者: 洪叔民
    劉榕安
    關鍵詞: 風險忍受度
    感知風險
    風險意識
    資安風險
    資安防護
    日期: 2015
    上傳時間: 2016-02-15 10:07:33 (UTC+8)
    摘要: 智慧型手機的出現勢必對傳統的生活模式帶來新的衝擊，產業結構、消費模式、生活模式和社會問題等都有不同程度的改變，而一些資訊安全的威脅也慢慢轉移至智慧型手機上，如何在智慧型手機的便利性和安全性取得平衡點，是不容忽視和逃避的問題。
    本研究重點著墨於民眾的風險忍受程度和感知風險程度對於安裝智慧型手機防毒軟體的意圖影響。針對智慧型手機的資安防護等相關文獻中問卷，逐字翻譯並進行反覆前測，檢驗與修正，讓問項有更正確的歸類，進而探討未來智慧型手機防毒軟體發展之方向。其中列入控制變相：風險意識、使用智慧型手機上網的時間、擁有智慧型手機和基本資料等。
    研究結果發現，感知風險與風險忍受度個別對於安裝防毒軟體意願均有影響，且風險忍受度會約束感知風險與安裝軟體之間的關係，而感知風險會約束風險忍受度對於安裝轉體之間的關係。
    經研究結果提出有關智慧型手機防毒軟體業者行銷手法、資安防護業者建和未來產業發展方向，供各大企業或廠商在與消費者宣傳產品的一些創新建議與想法。
    參考文獻: 林永宏，2014，從影響行動裝置資安風險並未展現之因素探討未來行動裝置發展之研究，銘傳大學資訊管理碩士在職專班畢業論文
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    徐鵬翔，2012，智慧型手機使用滿意度與品牌忠誠度之研究，國立中山大學資訊管理學系碩士論文
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    描述: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    103363017
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G1033630171
    資料類型: thesis
    顯示於類別:[企業管理研究所（MBA學位學程）] 學位論文

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