政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/80481

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 114401/145431 (79%)
Visitors : 53099958 Online Users : 788

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 > Item 140.119/80481

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/80481

Title:	How does hotel pricing influence guest satisfaction by the moderating influence of room occupancy?
Authors:	洪叔民;李易諭;吳志倫 Horng, Shwu-Min;Lee, Yih-Yuh;Wu, Chih-Luh
Contributors:	企管系
Keywords:	Hotel pricing;Room product;F&B product;Guest satisfaction
Date:	2016-01
Issue Date:	2016-01-11 14:26:41 (UTC+8)
Abstract:	Whether the product price increases customer satisfaction or rather decreases it has been actively debated for some time. A non-linear correlation between the hotel price and guest satisfaction, explored empirically in this paper, implies that the two phenomena are actually not inconsistent with one another At the low price level, room price and food and beverage (F&B) price leads to an increase in guest satisfaction whereas the high price level could have just the opposite effect The results suggests an inverse U shaped relationship between price level and guest satisfaction On the other hand, the room price guest satisfaction link could be affected by the moderating influence of room occupancy to be a U shaped function This paper reports results from a study on the influence of hotel pricing on guest satisfaction in the context of room products and F&B products in Taiwanese international tourist satisfaction It is found that the hotel pricing has a quadratic effect on guest satisfaction
Relation:	International Journal of Hospitality Management,49,136-138
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1016/j.ijhm.2015.06.006
DOI:	10.1016/j.ijhm.2015.06.006
Appears in Collections:	[企業管理學系] 期刊論文

Files in This Item:

File	Description	Size	Format
1-s2.0-S0278431915000961-main.pdf		146Kb	Adobe PDF2	766	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...