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Title:	社群媒體與政治溝通─以俄羅斯總統梅德韋傑夫的臉書為例 Social Media and Political Communication: The Case of Russian President Medvedev`s Facebook
Authors:	郭貞均 Kuo, Chen Chun
Contributors:	林永芳 Lin, Yung Fang 郭貞均 Kuo, Chen Chun
Keywords:	第二媒介時代俄羅斯媒體網際網路政治溝通 the second media age the media in Russia the internet political communication
Date:	2015
Issue Date:	2015-11-02 14:57:39 (UTC+8)
Abstract:	第二媒介時代的來臨，改變了人們之間互動的方式。訊息的流通不再是單一方向，而是藉由網路媒體達成兩者互動的特點。自從Dmitry Medvedev使用臉書以來，就經常發布各式各樣貼文、照片與資訊，試圖與民眾達成線上溝通。本文藉由政治溝通理論檢視現今俄羅斯政治人物使用大眾媒體得到的效果。相較於傳統媒體，網路的花費比較昂貴。雖然比較自由，但是無法像其他傳統媒體，例如：電視或報紙，可以直接影響大眾。根據歷史的爬梳，可以發現俄羅斯深受歷史所影響，以至於可看見法律條文中政府的干預，如此一來，可能會影響俄羅斯網際網路的發展自主性。端看Medvedev的臉書，可以發現內容的多樣性以及豐富性。議題從政治方面、經濟、社會至文化層面，利用影片、文字、網址連結以及照片呈現不同的內容；而網友的回應也包含著啟發、轉換、強化及激化這四種特色。透過分析臉書上的互動，本文發現俄羅斯在媒體使用環境上的限制著實讓線上的政治溝通有難以實行之面，導致網際網路的使用人口不廣泛，進而使得訊息發送的範圍不廣泛；此外，政治人物是否視臉書為其重要的訊息傳播工具也將是影響能否達到有效溝通重要因素。 The coming of the second media age has changed the way people connect with each other. A one-way flow of media messages turns into a two-way interaction characteristic of internet media. Since Dmitry Medvedev has used the Facebook, he regularly posts a bunch of post, shares pictures and information in order to make an online communication with his followers. This paper uses the concept of political communication to examine uses and effects of mass media that nowadays used by the Russian politician. Compared with the traditional media, costs of the internet is more expensive. Despite the fact that internet is more free, it’s difficult to make a deep influence directly on people like television or newspaper. The study shows that Russian has been influenced by their own history for a long time, the using of the media is intervened by the law. Therefore, it might restrict the autonomous development of the internet. This paper shows that there is a variety of the contents in Medvedev’s Facebook. The topic of discussion includes of policy, economy, society and even culture with the help of a short film, words, links and photos. Responses for his post are filled with 4 kinds of characteristics: initiation, conversion, reinforcement and activation. Analyzing the interaction between the politician and his followers, the limitation of the internet makes the online political communication difficult to practice, which causes the users unequally distribute in Russia, and makes the message hard to widely spread. Furthermore, the politician’s attitude toward the medium is the main key to influence the result of the political communication.
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Description:	碩士國立政治大學俄羅斯研究所 101263014
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0101263014
Data Type:	thesis
Appears in Collections:	[Graduate Institute of Russian Studies] Theses

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