政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/79178
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 114205/145239 (79%)
造訪人次 : 52686090      線上人數 : 1024
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/79178


    題名: 提高企業問巻調查回收率的實證研究
    其他題名: Improving Response Rates of Mail Surveys on Industrial Samples
    作者: 徐聯恩;謝瑞史
    HSU, LIEN-AN;SHIEH, RUEY-SHYY
    貢獻者: 幼教所
    關鍵詞: 問卷調查;問卷調查回收率;問卷設計;誘因
    mail survey;response rates;survey design;incentive
    日期: 1994-07
    上傳時間: 2015-10-30 17:37:51 (UTC+8)
    摘要: 本研究以400家樣本企業分成控制、設計、誘因和誘因設計四組進行郵寄企業問卷回收率的實証研究，研究結果發現，單獨使用誘因或單獨簡化問卷設計對提高企業問卷回收率並沒有幫助，不過，當二者同時被採用時，問卷的原始回收率就顯著增加，比控制組高出3.33倍；前後兩次催收也使問卷的總回收率提高到13.50%，比問卷的原始回收率 (9%) 多了4.5個百分點，不過，催收效果在第二次催收時便明顯下降。而不同的問卷設計和誘因因素並不會影響問卷的填答品質，同時，不同期間 (催收前和催收後) 所收到的問卷，在填答品質上也呈一致性。
    This study assesses efforts to increase response rates to a mailed industrial survey by equally dividing 400 sample data into four groups: (1) control (2) design (3) incentive and (4) design-incentive. The results of analyses indicate that neither simplifying questionnaire design (group 2) alone nor offering incentive (group 3) alone helps raising the response rates at all, but when the two are adopted together (group 4), the response rate of the fourth group is 3.33 times more than that of control group (group 1). Besides, two phone-call follow-ups gain additional 13.5% of response rates, which is 4.5% higher than the response rate before follow-ups; however, the effectiveness of follow-up decreases significantly in the second round. Also, both incentive factor and different survey designs don’t affect the quality of the questionnaires by analyzing part of the answers filled, and questionnaires received in different period of time have consistent quality on filled answers as well.
    關聯: 輔仁管理評論, 8(1), 83-98
    資料類型: article
    顯示於類別:[幼兒教育研究所] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    8398.pdf351KbAdobe PDF2997檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋