|
English
|
正體中文
|
简体中文
|
Post-Print筆數 : 27 |
Items with full text/Total items : 113656/144643 (79%)
Visitors : 51716989
Online Users : 629
|
|
|
Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/79083
|
Title: | The adoption of mobile value-added services: Investigating the influence of IS quality and perceived playfulness |
Authors: | Wang, K.;Lin, Chien-Liang 陳建良 |
Contributors: | 經濟學系 |
Date: | 2012-03 |
Issue Date: | 2015-10-28 15:38:32 (UTC+8) |
Abstract: | Purpose: Mobile telecommunication service providers endeavor to mitigate the declining voice service revenue through popularization of mobile value-added services (MVASs). To understand determinants that influence mobile phone subscribers` intentions to use MVASs, this study aims to investigate the influences of perceived playfulness and information systems (IS) quality on mobile phone subscribers` intentions to use MVASs. Design/methodology/approach: An online survey involving 304 subjects was conducted, followed by a partial least squares (PLS) analysis, which yielded strong evidence in support of our proposed research model. Findings: The results confirmed that information quality, system quality, and service quality serve as important antecedents of perceived ease of use and usefulness among mobile phone subscribers. Additionally, the authors found that the perceived playfulness of MVASs mediates the influence of perceived ease of use on intentions of mobile phone subscribers to adopt the services. The comparison between experienced and inexperienced users also suggests that inexperienced subscribers are attracted to MVASs that satisfy their need for information or play, whereas experienced subscribers tend to take into account system and service qualities. Research limitations/implications: Self-selection within the online data collection process was unavoidable; in addition, this study was unable to perform a comparison across different mobile phone subscriber groups and was limited to those MVASs available at the time of data collection. Practical implications: The results of this study can assist mobile telecommunication service providers in understanding the critical determinants that influence mobile phone subscribers` decisions to adopt MVASs. Besides IS quality factors, the results suggest that service providers should also value the quality of perceived playfulness, which reflects user engagement and enjoyment of the services, beyond usefulness alone. Originality/value: This study contributes to the understanding of MVAS adoption by introducing IS quality factors and perceived playfulness to current theoretical models; and, furthermore, provides sound evidence that information quality, system quality, service quality, and perceived playfulness are critical factors that influence consumer decisions to adopt these services. © Emerald Group Publishing Limited. |
Relation: | Managing Service Quality,22(2),184-208 |
Data Type: | article |
DOI 連結: | http://dx.doi.org/10.1108/09604521211219007 |
DOI: | 10.1108/09604521211219007 |
Appears in Collections: | [經濟學系] 期刊論文
|
Files in This Item:
File |
Description |
Size | Format | |
208.pdf | | 367Kb | Adobe PDF2 | 1126 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
著作權政策宣告 Copyright Announcement1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.
2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(
nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(
nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.