English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113656/144643 (79%)
Visitors : 51717028      Online Users : 591
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 >  Item 140.119/78921
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/78921


    Title: Coopetition based interaction design for optimal customer attraction
    Authors: Lin, Y.;Yuan, Soe-Tysr
    苑守慈
    Contributors: 資管系
    Keywords: Application domains;Co-opetition;Customer expectation;Interaction design;Interactive design;Service delivery;Service products;Service provider;Competition;Design;Optimization;Sales;Systems science;Customer satisfaction
    Date: 2011-01
    Issue Date: 2015-10-08 17:52:38 (UTC+8)
    Abstract: Today with an emerging experience economy, customers increasingly desire neither goods products nor service products but sensation-filled experiences (i.e., experience in use) that engage them in a personal and memorable way. Service providers appropriately interact with customers during the service delivery, and the inner expectations or experiences will directly be influenced in every encounter. However, service providers are being confronted with difficulties. In this paper, we present an interactive design method based on coopetition theories to optimize customer attraction within a cooperative/competitive relationship and gain customer satisfaction/loyalty. This design takes on high competence service providers (HCSPs) (e.g. good branding, large resources) to demonstrate how the method can assist HCSPs to design personalized and flexible interactions in order to enrich their competitiveness. This method manages customer expectations and considers customer pleasuring mentality in an experienced service journey. The exhibition application domain is used to situate the method and evaluate the performance. © 2011 IEEE.
    Relation: Proceedings of the Annual Hawaii International Conference on System Sciences,論文編號 5718583
    Data Type: conference
    DOI 連結: http://dx.doi.org/10.1109/HICSS.2011.131
    DOI: 10.1109/HICSS.2011.131
    Appears in Collections:[資訊管理學系] 會議論文

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML2787View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback