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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/78310


    Title: 健康素養教育的認知與行動——從識讀煙品訊息到戒煙行動的研究啟示
    Authors: 林承宇
    Contributors: 媒體素養研究室
    Keywords: 媒體素養教育;健康傳播教育;媒體識讀;健康素養;行動研究法
    Date: 2007
    Issue Date: 2015-09-07 13:59:32 (UTC+8)
    Abstract: 本文的著眼點在于如何將媒體素養/識讀教育落實學生/閱聽人從認知層次轉化到行動層次的探討。媒體素養、識讀教育所著重的幾個核心面向,無非是希望透過媒體素養/識讀教育的機制,強化學生/閱聽人對媒體的釋放(liberating)與賦權(empowering),以建立"健康媒體小區"(HealthyMediaCommunity)為目標。透過本人實際教學場域的行動觀察與研究,本文將以健康訊息中的"煙品訊息"為例,從教導學生/閱聽人識讀煙品訊息開始,到實際采取行動作為(吸煙者是否戒煙、未吸煙者是否影響吸煙者;本文以吸煙者為主要焦點)的各種情狀與因素,探究其中的可能性元素為何;并從師生彼此之間的互動關系著眼,分析"行動"的能動性與其它的可能性為何。
    Relation: 西南民族大學學報(人文社科版),2007(10),158-162
    Data Type: article
    Appears in Collections:[Department of Journalism] Periodical Articles

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