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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/78268


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    題名: Service-driven social community and its relation to well-being
    作者: Chou, Cindy Yunhsin;Yuan, Soe-Tsyr
    苑守慈
    貢獻者: 資管系
    關鍵詞: customer empowerment;motives for engaging in co-creation;self-determination;service-driven social community;well-being
    日期: 2015-05
    上傳時間: 2015-09-03 17:39:06 (UTC+8)
    摘要: This study aims to develop a conceptual framework pertaining to a service-driven social community and its relation to customer well-being. This paper draws on motivations and self-determination theory to expand an existing empowerment framework for a better understanding of how a service provider, which aims at transforming its service offerings to achieve business sustainability, supports for his/her customers’ needs in value co-creation in the beginning and over the course of time, which subsequently drive their active engagement in co-creation. The framework reinforces the transformative role of a service to establish a social community to satisfy customers’ psychological needs for competence, autonomy and a sense of relatedness. The satisfaction will drive the community to form a collective commitment to shared goals and intercustomer support, which subsequently perpetuates community members’ positive experiences of living well. This is accomplished through a case study drawn from the cTaipei platform, where service providers interact with their networks and customers to co-create values in developing a creative Taipei city. This paper contributes to this practice by providing a roadmap for services and customers to be benefited from the proposed service-driven social community framework.
    關聯: Service Industries Journal, 35(7-8), 368-387
    資料類型: article
    DOI 連結: http://dx.doi.org/10.1080/02642069.2015.1015520
    DOI: 10.1080/02642069.2015.1015520
    顯示於類別:[資訊管理學系] 期刊論文

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