政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/78248

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113656/144643 (79%)
Visitors : 51717469 Online Users : 574

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 傳播學院 > 新聞學系 > 期刊論文 > Item 140.119/78248

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/78248

Title:	Fear arousal, efficacy, and imminency
Authors:	Chu, Godwin C. 朱謙
Contributors:	新聞系
Keywords:	fear arousal;school children;imminence of loss;magnitude of loss;likelihood of loss;solution efficacy;arousal intensity;persuasive communication;social influence
Date:	1966-11
Issue Date:	2015-09-03 16:18:04 (UTC+8)
Abstract:	A general formulation on the effects of fear-arousing appeals was proposed and tested, the variables being magnitude of loss, likelihood of loss, efficacy of solution, and imminency of loss. Ss were 1,204 school children in 18 experimental and 2 control groups. The fear was the danger of roundworms, presented in talks of different versions. Effects of the appeals, measured by the number of children wanting to take the drug, were found to be positive functions of magnitude and likelihood of loss, and efficacy of solution. The imminency effects need further study. Mild appeals, though less effective, were more resistant to counterpropaganda. Ss tended to minimize the threat when the solution was not efficacious.
Relation:	Journal of Personality and Social Psychology, 4(5), 517-524
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1037/h0021189
DOI:	10.1037/h0021189
Appears in Collections:	[新聞學系] 期刊論文

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML2	1079	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...