政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/78194
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113648/144635 (79%)
造访人次 : 51676050      在线人数 : 703
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/78194


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/78194


    题名: Switching Costs and Influence on Customer Loyalty in the Online Shopping Market. (English)
    作者: Hsu, ChunHui;Wang, DongWeng
    王董文
    贡献者: 企管系
    关键词: customer loyalty;e-commerce;lock-on effect;online switching costs
    日期: 2011-09
    上传时间: 2015-09-02 16:07:30 (UTC+8)
    摘要: Science the online market become a new channel to contact with customers as long as the industry value of online channel increases year by year, scholars extended their research scopes to the issue of online market. When satisfaction-loyalty linkage has not been enough to explain why customers stay in certain stores, it is much more important to research the effectiveness of switching costs and the underlying dimensions of switching costs. When a customer considers switching supplier from one to another, he will compare the revenue and costs of switching, if the costs he will pay higher than the revenue he will take, the customer will influence by switching costs and choose to stay. However, the past researches almost focused on brick and mortar market but seldom discussed online switching costs. We intend to measure it in the online-shopping market. As usual, six dimensions have been proposed and examined: (1) lost performance costs; (2) uncertainty costs; (3) pre-switching search and evaluation costs; (4) post-switching behavioral and cognitive costs; (5) setup costs; and (6) lock-on costs. The result shows that switching costs positive influence customer loyalty, customers in the online market especially care about three of the six dimensions:(2) uncertainty costs; (3) pre-switching search and evaluation costs; (4) post-switching behavioral and cognitive costs. Managers can develop business strategies through switching costs.
    關聯: Marketing Review / Xing Xiao Ping Lun, 8(3), 295-314
    数据类型: article
    显示于类别:[企業管理學系] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    295-314.pdf1994KbAdobe PDF2536检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈