政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/77946
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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/77946


    Title: Combining conjoint analysis, scenario analysis, the Delphi method, and the innovation diffusion model to analyze the development of innovative products in Taiwan`s TV market
    Authors: Tseng, Fang-Mei;Lin, Ya-Ti;Yang, Shen-Chi
    Contributors: 企管系
    Keywords: Conjoint analysis;Scenario analysis;Innovative diffusion model;LED TV
    Date: 2012-10
    Issue Date: 2015-08-24 11:45:16 (UTC+8)
    Abstract: In science and technology industries, innovative products are launched rapidly, making the lifecycle of new products ever shorter. Thus, it is important that companies understand consumers` needs and consider expert opinion when analyzing the development of a new technology. However, no studies have combined these two perspectives with regard to the development of a new product. Therefore, this research combined conjoint analysis, scenario analysis, and the Delphi method with the innovative diffusion model to analyze the development of Taiwan`s TV market over the next 10 years. The results show that the outlook for demand for light-emitting diode (LED) TVs in Taiwan is very optimistic; sales of LED TVs will surpass sales of liquid crystal display TVs in 2015 in the optimistic scenario and in 2017 in the most likely scenario.
    Relation: Technological Forecasting and Social Change, 79(8), 1462-1473
    Data Type: article
    DOI link: http://dx.doi.org/10.1016/j.techfore.2012.04.022
    DOI: 10.1016/j.techfore.2012.04.022
    Appears in Collections:[Department of Business Administation] Periodical Articles

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