政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/76865
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113656/144643 (79%)
造访人次 : 51724551      在线人数 : 479
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/76865


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/76865


    题名: 以消費價值觀點探討App下載意圖
    Investigating App Download Intention : A Consumption Value Perspective
    作者: 吳至倫
    贡献者: 管郁君
    吳至倫
    关键词: 消費價值
    App下載意圖
    自我效能
    日期: 2013
    上传时间: 2015-07-27 11:22:37 (UTC+8)
    摘要: 行動裝置App產業蘊含龐大商機，目前已吸引許多廠商與個人開發者加入，市場上App的數量與被下載次數也以驚人速度成長。如今全球行動應用程式商店的總下載次數已超過600億次，根據市調研究公司Gartner預估，2016年將會有3100億次的App總下載次數，而其中下載免費App的比例將提升為93%。免費App仍然提供開發者許多獲利模式，例如應用程式內購買 (In-App Purchase) 和廣告，因此，對App開發者而言，獲利的首要條件是消費者必須先下載App。本研究以消費價值觀點來探討消費者下載App的價值與App下載意圖間的關係。本研究預期能了解消費者對於下載App的價值需求，因此可以提供App開發者實用的參考資訊。

    本研究結論為：
    1. 消費價值中的品質性價值和探知性價值會顯著正向影響消費者下載App意圖。
    2. 消費價值中的經濟性價值、情感性價值和社會性價值對於消費者下載App意圖無顯著影響
    3. 行動裝置自我效能對消費價值與下載意圖間的關係無顯著干擾效果。

    關鍵字：消費價值、App下載意圖、自我效能
    參考文獻: 一、中文部分
    拓墣產業研究所(主編)(2004)，遊戲產業白皮書，台灣:拓墣科技。
    陳均輔(2012)，臺灣民眾行動裝置應用程式使用行為與偏好，資策會MIC。
    陳寬裕、王正華(2010)，論文統計分析實務：SPSS與AMOS的運用，台北:五南。
    葛樹人(1996)，心理測驗學，第三版，台北：桂冠。
    二、英文部分
    Anderson, J. C., Jain, D. C., & Chintagunta, P. K. (1992). Customer value assessment in business markets: A state-of-practice study. Journal of Business to Business Marketing, 1(1), 3-29.
    Android apps are too expensive. (2012, February). Canalys Newsroom. Retrieved from http://www.canalys.com/newsroom/android-apps-are-too-expensive
    Bagozzi, R., & Yi, Y. (1988) . On the evaluation of structural equation models. Journal of the academy of marketing science, 16(1), 74-94.
    Bandura, A. (1977). Self-efficacy: toward a unifying theory of behavioral change. Psychological Review, 84(2), 191-225.
    Banduea, A. (1982). Self-Efficacy Mechanism in Human Agency. American Psychologist, 37(2), 122-147.
    Bandura, A. (1986). Social Foundations of Thought and Action. Englewood Cliffs, NJ: Prentice-Hall.
    Banduea, A.(1991). Social cognitive theory of self-regulation. Organizational Behavior and Human Decision Process, 50, 248-287.
    Bettman, J. R. (1979). An Information Processing Theory of Consumer Choice. Reading, MA: Addison-Wesley.
    Burkhardt, M. E., & Brass, D. J. (1990). Changing patterns or patterns of change: The effects of a change in technology on social network structure and power. Administrative Science Quarterly, 35, 104-127.
    Butz, H. E., & Goodstein, L. D. (1996). Measuring customer value: gaining the strategic advantage. Organizational Dynamics, 24, 63-77.
    Chen, Y., Shang, R., & Lin. A. (2008). The intention to download music files in a P2P environment: Consumption value, fashion, and ethical decision perspectives. Electronic Commerce Research and Applications, 7(4), 411-422.
    Compeau, D.R., & Higgins, C.A. (1995). Computer self-efficacy: Development of a measure and initial test, MIS Quarterly, 19, 189-211.
    Cooper, D. R., & Schindler, P. S. (2006). Business research methods (9th ed.). New
    York, NY : McGraw-Hill.
    Day, Georges S. (1990). Market Driven Strategy: Processes for Creating Value. New
    York : Free Press.
    Dodds, W. B., Kent B. M. & Dhruv,G. (1991). Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations. Journal of Marketing Research, 28(3), 307-319.
    Fornell, C., & Larcker, D. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18, 39-50.
    Gale, B. T. (1994). Managing Customer Value. New York: Free Press.
    Gartner Says Worldwide Mobile Application Store Revenue Forecast to Surpass $15
    Billion in 2011. (2011, January). Gartner Newsroom. Retrieved from
    http://www.gartner.com/it/page.jsp?id=1529214
    Gartner Says Free Apps Will Account for Nearly 90 Percent of Total Mobile App
    Store Downloads in 2012. (2012, September). Gartner Newsroom. Retrieved
    from http://www.gartner.com/it/page.jsp?id=2153215
    Gist, M., Schwoerer, C., & Rosen, B. (1989). Effects of alternative training methods on self-efficacy and performance in computer software training. Journal of Applied Psychology, 74(6), 884-891.
    Google Play hits 25 billion downloads. (2012, September). Official Android Blog.
    Retrieved from http://officialandroid.blogspot.tw/2012/09/google-play-hits-25-billion-downloads.html
    Hair, J. F., Anderson, R. E. Tatham, R. L., & Black, W. C. (1992). Multivariate data analysis with readings. New York, NY: Macmillan.
    Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis (6th ed.). New Jersey : Prentice-Hall.
    Hill, T., Smith, N. D., & Mann, M. F. (1987). Role of efficacy expectations in predicting the decision to use advanced technologies: The case of computers. Journal of Applied Psychology, 72, 307-313.
    Hirschman, E. C. & Holbrook, M. B. (1982). Hedonic Consumption: Emerging Concepts, Methods and Propositions. Journal of Marketing, 46(3), 92-101.
    Hollbrook. (1994). The Nature of customer value: An Axiology of Services in the Consumption Experience. In R. T. Rust & R. L. Oliver (Eds.), Service Quality: New Directions in Theory and Practice. Thousand Oaks, CA: Sage Publications, (pp. 21-71).
    Holbrook M. B. & Schindler, R.M. (1996). Market Segmentation Based on Age and Attitude Toward The Past: Concepts, Methods, and Findings Concerning Nostalgic Influences on Customer Tastes, Journal of Business Research, 37(1), 27-39.
    Holbrook, M. B. (1999). Introduction to Consumer Value, Consumer Value: A Framework for Analysis and Research. In M. B. Holbrook (Ed.), Routledge, London, (pp. 1-28).
    Holzer, A. & Ondrus, J. (2011). Mobile application market: A developer’s perspective. Telematics and Informatics, 28(1), 22-31.
    Hu, L.-T., and Bentler, P.M. (1999). Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria Versus New Alternatives”, Structural Equation Modeling: A Multidisciplinary Journal, 6(1), pp. 1-55.
    Kim, H., Gupta, S., & Koh, J. (2011). Investigating the intention to purchase digital items in social networking communities: A customer value perspective. Information & Management, 48(6), 228-234.
    Lai, A. W. (1995). Consumer values, product benefits and customer value: A consumption behavior approach. In F. R. Kardes & M. Sujan (Eds.), Advances in consumer research (Vol. 22, pp. 381-388).
    Levine, T. (1997). Commitment to learning: Effects of computer experience, confidence and attitudes. Journal of Research on Computing in Education, 16(1), 83-105.
    Lu, S., & Su. Y. (2009). Factors affecting purchase intention on mobile shopping web sites. Internet Research, 19(4), 442-458.
    Monroe, K. B. (1990). Pricing: Making profitable decisions. New York, NY: McGraw-Hill.
    Marakas, M. M., Yi, M. Y., & Johnson, R. D. (1998). The multilevel and multifaceted character of computer self-efficacy: Toward clarification of the construct and an intergrative framework of research. Information Systems Research, 9(2), 126-163.
    Murphy, C. A., Coover, D., & Owen, S. V. (1989). Development and validation of the computer self-efficacy scale. Educational and Psychological Measurement, 49, 893-899.
    Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions authors. Journal of Marketing Research, 17(4), 460-469.
    Park, B. W. & Lee, K. C. (2011). Exploring the value of purchasing online game items. Computers in Human Behavior, 27(6), 2178-2185
    Peter, J. P. & Olson, J. C. (1993). Consumer Behavior and Marketing Strategy. Homewood, IL: Irwin.
    Plowman, S., & Goode, S. (2009). Factors affecting the intention to download music: quality perceptions and downloading intensity. Journal of Computer Information Systems, 49(4), 84-97.
    Sheth, J. N., Newman, B. I.., & Gross, B. L. (1991). Why we buy what we buy: a theory of consumption values. Journal of Business Research, 22(2), 159-170.
    Sheth, J. N., Newman, B. I.., & Gross, B. L. (1991). Consumption Values and Market Choices: Theory and Applications. Cincinnati, OH: Southwestern Publishing.
    Sweeney, J. C., & Soutar, G. N. (2001) . Consumer perceived value: the development of a multiple item scale. Journal of Retailing, 77 (2), 203-220.
    Torkzadch, G., & Koufteros, X. (1994). Factorial validity of a computer self-efficacy scale and the impact of computer training. Educational and Psychological Measurement, 54(3), 813-821.
    Turel, O., Serenko, A., & Bontis, N. (2010). User acceptance of hedonic digital artifacts: A theory of consumption values perspective. Information & Management, 47(1), 53-59.
    Webster, J., & Martocchio, J. J. (1993). Turning work into play: Implications for microcomputer software training. Journal of Management, 19, 127-146.
    Williams, P. and Soutar, G. N. (2000). Dimensions of Customer Value and the Tourism Experience: An Exploratory Study. ANZMAC 2000, Queensland, Australia. pp. 1415-1421.
    Woodruff, R. B. (1997). Customer Value: The Next Source for Competitive
    Advantage. Journal of the Academy of Marketing Science, 25(2), 139-153.
    Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A
    Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2-22.
    描述: 碩士
    國立政治大學
    資訊管理研究所
    100356040
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0100356040
    数据类型: thesis
    显示于类别:[資訊管理學系] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    604001.pdf1475KbAdobe PDF2113检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈