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政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 > Item 140.119/76792

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題名:	Crisis situations, communication strategies, and media coverage: A multicase study revisiting the communicative response model
作者:	Huang, Yi-Hui 黃懿慧
貢獻者:	廣告系
日期:	2006-06
上傳時間:	2015-07-21 16:16:47 (UTC+8)
摘要:	This study focuses on the relationships among crisis situations, crisis response strategies, and media coverage. The author examines four political crisis situations and the strategies used to manage them; adopts a comparative, multicase, holistic research design; uses typical content analysis procedures for data analysis; and applies pattern-matching logic to compare the data against a theoretical model, the corporate communicative response model. More than 1,220 news articles covering four political figures`crises are examined. Results indicate that the use of denial in a commission situation, justification in a standards situation, and concession in an agreement situation increased positive media coverage. The results also suggest that for all but the agreement situation, a combination of crisis communication strategies was the most effective strategy to employ. This study has theoretical and practical implications for the symbolic approach in general and for crisis communicative responses in particular. © 2006 Sage Publications.
關聯:	Communication Research, 33(3), 180-205
資料類型:	article
DOI 連結:	http://dx.doi.org/10.1177/0093650206287077
DOI:	10.1177/0093650206287077
顯示於類別:	[廣告學系] 期刊論文

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
180-205.pdf		130Kb	Adobe PDF2	686	檢視/開啟

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