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| Title: | 物聯網 (IoT): 將為汽車產業打造一個全新的商業模式
An Analysis of IoT and How it is Shaping New Business Models in the Automotive Industry |
| Authors: | 駱傳倫
Lo, Helen |
| Contributors: | 何富年
Ho, Foo Nin
駱傳倫
Lo, Helen |
| Keywords: | 物聯網
automotive
lo T 生態系統
增值服務
商業模式
Internet of Things
Automotive
IoT Ecosystem
Value-added Services
Business Models |
| Date: | 2015 |
| Issue Date: | 2015-07-13 11:10:47 (UTC+8) |
| Abstract: | 物聯網 (IoT): 將為汽車產業打造一個全新的商業模式
We are living in an era of the “Internet of Things” as we are more than ever connected to the Internet with our smartphones, tablets, PCs, and etc. With technological advancement in terms of increased broadband coverage and changes in customer behavior, more and more “things” will be connected in retail, infrastructure, home and office buildings, and etc. The communication of devices opens up new business opportunities with increased involvement of services including IT, financial, data analytics, media, and etc.
Smart mobility is on the rise, specifically with the Connected Car. Vehicle owners and potential consumers are interested in having connectivity inside a car in addition to services that give them access to applications for information, content and entertainment. With many benefits and opportunities in the Automotive IoT field, stakeholders within the IoT ecosystem including service providers, software developers, automakers, hardware manufacturers, and etc. can reap a great deal of revenue through unique business models that require strategic partnerships, technological innovation and value-added services to deliver to the customer. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
102933007
103 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0102933007 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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